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Brand Watch

Alta Group Joins AKU North America Sales Team

Bruce Christian -
AKU, an Italian footwear brand that designs and produces technical, comfortable, hand-crafted footwear, announced that Alta Group Inc., has joined its sales team in...
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Brand Watch

Kelty Teams with ORO Sales Group

Bruce Christian -
Kelty, a leader in durable and easy-to-use outdoor equipment, announced its partnership with On the Road and Off (ORO), a Southeast sales and marketing...
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Brand Watch

Nikwax NA President to Lead Global Business

Bruce Christian -
Nikwax, a leader in technical cleaners and waterproofing products for outdoor gear and apparel, has promoted Brian Davidson to CEO of its global business....
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Brand Watch

WoolAid Signs Strategic Partnership with Liberty Mountain

Bruce Christian -
WoolAid, an innovator of sustainable first-aid bandages has seen exponential growth within the United States following the launch of its merino wool adhesive bandages....
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Brand Watch

Rab, Lowe Alpine Names VP of US Sales

Bruce Christian -
Rab and Lowe Alpine, leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, has named Ross Herr...
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News

Mountain Khakis Appoints Midwest Sales Agency

Bruce Christian -
Mountain Khakis appointed Ben Kiffmeyer and Round Lake Sales as its sales agency for the Midwest. With more than 30 years of experience in the...
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Brand Watch

Krimson Klover Appoints Director of Sales

Bruce Christian -
Krimson Klover, an outdoor and lifestyle brand for women hired Phebe Rosenthal as its director of sales. Rosenthal joins Krimson Klover from Indosole, where she...
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Brand Watch

BAÏST Seeks More Visibility with Meteorite PR

Bruce Christian -
BAÏST, a Vermont-based company that has received critical acclaim for its line of custom-fit gloves and accessories for outdoor winter sports, has named Boulder-based...
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Brand Watch

Outdoor Prolink Strengthens Canadian Connections

Bruce Christian -
Outdoor Prolink, a pro purchase program for outdoor professionals, announced additional brands for its Canadian outdoor industry professionals, strengthening its commitment to provide outdoor...
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Brand Watch

TerraFlame Names Purple Orange as PR Agency of Record

Bruce Christian -
TerraFlame, makers of sustainable fireplace fuels and eco-friendly artisan fires within the Solo Brands portfolio announced a partnership with Purple Orange Digital Communications to...
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