Free Fly, a fishing, outdoor and lifestyle apparel brand from Charleston, S.C., announce its partnership with Purple Orange Brand Communications. The collaboration will leverage Purple Orange’s experience in active lifestyle markets and strategic full-funnel PR approach to build brand awareness, increase media visibility and support growth goals.
With its blend of comfort, style and sustainability, Free Fly has developed a loyal following among fishing and outdoor pursuit communities. The brand’s commitment to using environmentally friendly materials and manufacturing processes has set it apart as a leader in buttery-soft performance apparel.
As Free Fly grows in the outdoor apparel market, the brand looks to expand into new categories and deepen customer connections.
Free Fly’s Head of Brand Marketing Scott Smith said, “At Free Fly, we believe in the power of innovation and authenticity. We chose Purple Orange PR because they share our passion for the outdoors and have a deep understanding of our industry. We are confident that their strategic guidance and media relations expertise will help us reach new audiences and further establish Free Fly as a trusted and beloved brand.”
For information regarding Free Fly Apparel, contact Torie Dye at Torie.Dye@purpleorangepr.com. To shop for its apparel, visit any of its 800 retail locations or online at freeflyapparel.com
