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Brand Watch

BAÏST Seeks More Visibility with Meteorite PR

Bruce Christian -
BAÏST, a Vermont-based company that has received critical acclaim for its line of custom-fit gloves and accessories for outdoor winter sports, has named Boulder-based...
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Brand Watch

Outdoor Prolink Strengthens Canadian Connections

Bruce Christian -
Outdoor Prolink, a pro purchase program for outdoor professionals, announced additional brands for its Canadian outdoor industry professionals, strengthening its commitment to provide outdoor...
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Brand Watch

TerraFlame Names Purple Orange as PR Agency of Record

Bruce Christian -
TerraFlame, makers of sustainable fireplace fuels and eco-friendly artisan fires within the Solo Brands portfolio announced a partnership with Purple Orange Digital Communications to...
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News

Brooks Running Partners with TrusTrace to Support Sourcing Initiatives

Bruce Christian -
TrusTrace, a global software as a service company with a platform for supply chain traceability and compliance, announces that Brooks Running, a performance running...
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Brand Watch

Eagle Creek Partners with Effort in Southeast

Bruce Christian -
Eagle Creek, an adventure travel gear company, announced it is partnering with Effort Inc for sale representation in the Southeast, including Alabama, Florida, Georgia,...
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Brand Watch

Kahtoola Names Director of Marketing, Brand Development

Bruce Christian -
Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, announce Jimmy Hopper as Director of Marketing, Brand Development and Communications. With more than two decades...
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Brand Watch

Mountain Khakis Partners with The Outside Group in Canada

Bruce Christian -
Mountain Khakis appointed The Outside Group in Canada for the Eastern side of the country. The Outside Group was founded in 1999 by principal...
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Brand Watch

Snow Peak USA Bolsters Team with Sales Director

Bruce Christian -
Snow Peak, a Japanese camping brand with 65 years of history, announced the addition of Liz Szulczewski to its U.S. sales team as Sales...
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Brand Watch

MSR Welcomes Product Line Manager for Stoves, Cookware

Bruce Christian -
Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, has hired John Park as its Product Line Manager for MSR...
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Brand Watch

Royal Robbins Appoints Head of Sales

Bruce Christian -
Royal Robbins, an outdoor apparel of authentic brands, appointed industry veteran Todd Gordon as head of sales to support the brand’s resurgent growth. With a...
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