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Bruce Christian

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Outdoor Research Hires VP of E-commerce

Bruce Christian - 0
Outdoor Research, the Seattle-based maker of Trusted Gear for you to Thrive Outside, hired Sarah Seifert as VP of E-commerce. Seifert brings more than...
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News

Datasembly Names Chief Technology Officer

Bruce Christian - 0
Datasembly, a provider of real-time, hyper-local product pricing, promotions and assortment data for retailers and consumer packaged goods (CPG) brands, has promoted David Alan...
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Climbing

MYSTERY RANCH Sponsors Short Film ‘Kichatna’

Bruce Christian - 0
MYSTERY RANCH, the pack company built on a heritage of comfortable load carriage, sponsors the short film Kichatna, directed by Graham Zimmerman and Oliver Rye, which was released on EpicTV....
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Brand Watch

Rossignol Group Targets Revenue Growth, Sustainability Leadership

Bruce Christian - 0
Targeting significant revenue growth and category leadership in sustainable ski and outdoor products, the Rossignol Group unveiled a new strategic plan — called Ascension...
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Component Suppliers

Lenzing Celebrates Production Milestone

Bruce Christian - 0
The Lenzing Group, a global producer of wood-based specialty fibers, is celebrating a milestone, as the production of LENZING ECOVERO branded viscose fibers reaches...
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News

Study Reveals Secret to Becoming More Active

Bruce Christian - 0
Recent research reveals that to become less sedentary, you may need an active friend. A new mathematical model incorporates the influence of social interactions...
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Brand Watch

Patagonia Sues Gap for Allegedly Copying Snap-T Pullover

Bruce Christian - 0
Following its fallout with Ye, GAP has landed itself in legal trouble with outdoor clothing retailer Patagonia which recently filed a lawsuit accusing the American clothing brand of copying...
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News

Camping World Expands SoCal Presence with Acquisition

Bruce Christian - 0
Camping World Holdings Inc., announced an agreement to acquire RV Solutions Inc., a family-owned RV dealership group in San Diego. The transaction includes two...
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