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Wednesday, May 18, 2022
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BOTE Announces Aggressive Retail Expansion

BOTE, an innovator the paddleboard, kayak, and water lifestyle space, plans an aggressive rollout of new brick-and-mortar retail locations across the United States. The expansion...

Hydro Flask Receives ITC Order to Combat Counterfeiting

Hydro Flask, a leader in high-performance, insulated stainless steel flasks and a Helen of Troy Ltd. brand, announced a landmark order issued by the...

Moosejaw Expands ‘Fearsome Critters’ Ambassador Program

Moosejaw, a retailer specializing in outdoor gear and apparel, has expanded its brand ambassador program, “Fearsome Critters,” with the addition of outdoor enthusiasts who...

SOG Makes Climate Commitment a Membership Must

There is no time to waste. The Scandinavian Outdoor Group (SOG) includes climate action in business ethics, requesting all members make climate commitments in...

eGrips Brand to Unify Under Trango Name

Trango, a manufacturer and distributor of technical climbing equipment, has unified its organization and suite of climbing products under a single, company name –...

Bikepacking Roots, Adventure Cycling to Connect Epic Mountain Biking Routes

Two epic mountain biking routes run north to south across the western United States – the Great Divide Mountain Bike Route (GDMBR), which was...

Vibram Focuses on FiveFingers Category with Marketing Campaign

Vibram has placed new focus on its FiveFingers category with the launch of a global digital campaign. Kicking off with a film that takes...

Chubbies Names Purple Orange Digital Communications Agency of Record

Chubbies, the original “Friday at Five” men’s apparel brand, announced a partnership with Purple Orange Digital Communications to oversee all public relations efforts on...

Jack Wolfskin, Highsnobiety Introduce Limited Edition Collection

Jack Wolfskin, a United Kingdom outdoor gear and apparel manufacturer, and Highsnobiety, a media platform that defines style, have partnered to launch a limited-edition...

BOA Dials in Marketing Campaign to Expand Outreach

BOA Technology launches a global brand campaign to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments...