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BGDB, Little Bellas Join Forces to Promote Cycling

Bruce Christian - 0
Since they began, Black Girls Do Bike (BGDB) and Little Bellas have walked the talk to usher new riders past barriers to entry into...
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Brand Watch

Hydro Flask Expands Global Presence with Distribution in Latin America

Bruce Christian - 0
Hydro Flask, a leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Ltd. brand, is expanding its...
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News

Royal Robbins Opens Seattle Store

Bruce Christian - 0
Royal Robbins has accelerated its retail expansion plan and has announced its first retail store in downtown Seattle. The 2,200-square-foot retail store opens Friday...
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Brand Watch

MacNeill Pride Group Acquires GCI Outdoor

Bruce Christian - 0
MacNeill Pride Group (MPG) has acquired GCI Outdoor (GCI), the designer of portable outdoor recreation equipment. Terms of the transaction were not disclosed. MPG, a...
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News

Fleet Fam Introduces Rewards Loyalty Program

Bruce Christian - 0
Fleet Farm, a Midwestern retailer providing high-quality, value-priced merchandise and services for active, outdoor, suburban and farm communities, announced the launch of Fleet Rewards,...
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Brand Watch

Minus33 Reclaims Historic Scribner Building Poised to Restore Wool Tradition

Bruce Christian - 0
Amidst ongoing expansion, Minus33, a merino wool apparel brand created by textile engineers from L.W. Packard & Co., has reclaimed ownership of the historic...
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News

O’Neill Introduces Sustainable Swimwear Collection

Bruce Christian - 0
To meet consumer desire for eco-friendly activewear, O’Neill, the original American surf brand, has developed a line of women’s swimwear made with Hyosung’s Mipan...
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Events

Outdoor Outreach to Launch #OUTDOORSFORALL Campaign

Bruce Christian - 0
In celebration of June’s National Great Outdoors Month, Outdoor Outreach – the San Diego-based non-profit that introduces youth from under-resourced communities to the outdoors...
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Brand Watch

Federer-backed Shoe Firm ON Running Targets Autumn IPO

Bruce Christian - 0
The shoe firm ON Running, which is backed by Swiss tennis star Roger Federer, is preparing for a U.S. stock market listing in the...
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Associations

OWAA Readies for In-Person Events

Bruce Christian - 0
The Outdoor Writers Association of America (OWAA) announced a change of dates for its 2021 in-person conference, moving the event from July to October...
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