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Brand Watch

Brand Watch

Quicksilver Debuts Get It. Now. Campaign

Brady Hicks -
Quicksilver – which regards itself as a driving force in action sports such as surfing, snowboarding and skateboarding – is preparing to unveil its...
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Brand Watch

British Brand Paramo Launching in U.S.

Brady Hicks -
Paramo – a U.K. maker of functional and comfortable outdoor clothing – announced its entry to the U.S. market. With a line of outerwear...
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Brand Watch

Rab, Grangers Forge Strategic Partnership

Brady Hicks -
British outdoor brand Rab, which is owned by Equip Outdoor Technologies, established a strategic partnership with U.K.-based aftercare expert, Grangers. This partnership will bring...
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Brand Watch

Topo Athletic Adopts eVent Fabrics BIO Footwear Laminate

Brady Hicks -
eVent Fabrics, which offers waterproof and breathable fabric technology, announced that it is officially supplying its planet-positive eVent BIO footwear waterproof/breathable laminate to Topo...
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Brand Watch

SylvanSport Announces Event Presence to Close Out 2024

Brady Hicks -
SylvanSport - a manufacturer of adventure travel trailers, pop-up campers, rooftop tents and outdoor gear - announced an expanded list of events through which...
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Brand Watch

Astral Launches Fall 2024 Footwear Collection

Brady Hicks -
Astral announced its upcoming collection of footwear for Fall 2024. This collection will feature four new models and three special editions of its Loyak...
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Brand Watch

Nomadix Celebrates 10-Year Anniversary with Artist Collaboration Collection

Brady Hicks -
Nomadix - a social purpose corporation and the makers of "The Only Towel You Need" made from post-consumer recycled materials - is celebrating 10...
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Brand Watch

OIA Releases 2024 Outdoor Brand Benchmarking Report

Brady Hicks -
Outdoor Industry Association (OIA), a member-led collective and catalyst for outdoor industry change, released its 2024 Outdoor Brand Benchmarking report. This document presents detailed...
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Brand Watch

Spyder and Michelin Soles Partner on Footwear Collection

Brady Hicks -
Spyder and Michelin Soles joined forces for a footwear collection touted as "your best-in-class outdoor companion," whether for dedicated hikers, adventure enthusiasts or anyone...
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Brand Watch

Nilorn Bangladesh Named bluesign System Partner

Brady Hicks -
Nilorn announced that its operations in Bangladesh have joined the bluesign system as a partner. Nilorn, a company that offers a variety of packaging solutions...
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