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Thursday, March 23, 2023
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Brand Watch

Aleck Acquires Tocsen, Maker of Helmet-mounted Crash Sensors

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Aleck, the maker of wireless audio and communication systems for outdoor sports, announced the acquisition of Tocsen, the German maker of intelligent helmet-mounted crash...

Rack Attack Acquires Two Stores in Calgary

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Rack Attack, a leading retailer of car racks, bike racks, rooftop tents, over landing and other outdoor gear, announced the acquisition of two new...

Costa Sunglasses Expands PRO Series with Corbina PRO

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Costa Sunglasses, manufacturer of a color-enhancing all-polarized glass sunglass lens, brings next-level performance to its legacy frame, Corbina, for spring. The enhanced Corbina PRO...

Merrell Adds Trail Runner to Elite Global Athlete Roster

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Merrell, a global hike and outdoor footwear brand, announced professional runner Reid Burrows has joined its international trail team. Burrows is an ultrarunner from...

Hyosung Joins Surfers Against Sewage Ocean Network

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In its commitment to help protect our oceans, Hyosung, a sustainable textile solutions partner, has joined the Ocean Network platform, coordinated by Surfers Against...

PEARL iZUMi Partners with Purple Orange

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PEARL iZUMi, a Colorado-based provider of cycling apparel and footwear, announced a partnership with Purple Orange Brand Communications to oversee all public relations and...

Free Flyer eBike Incentive Offered to Bike Shops

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Flyer, an electric bike (eBike) line developed by Radio Flyer, the iconic 106-year-old brand, is offering a free Flyer M880 Electric Bike to new...

HydraPak Expands Hydration Reservoir Lineup

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HydraPak has updated its range of reservoirs that are designed for diļ¬€erent users. The all-new Contour reservoirs lead the way for backpackers and bikers...

VIM & VIGR Drop Bison Compression Socks for Yellowstone Resiliency Fund

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VIM & VIGR, creator of stylish and comfortable compression socks, launched its spring 2023 Bison compression socks. Available online and at retailers nationwide, the...

OrthoLite, Novamont to Create the Circular Foam Footwear

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OrthoLite, a leader in sustainable, performance and comfort insoles and footwear materials solutions, and Novamont, a leader in the development, production and eco-design of...