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Caterpy Laces Secures SIMBOL Communications as North American Agency of Record

Brady Hicks -
Caterpy Group, a brand known in the running world for its patented no-tie elastic laces that improving shoelace security, blood flow and comfort, selected...
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Polar Unveils the Polar Grit X2 Pro Watch

Brady Hicks -
Wearable sports and fitness technology company Polar announced the next generation of its ultra-durable, capable outdoor sports watch. The Polar Grit X2 Pro has been...
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Gearhead Outfitters Expands Retail Presence in Colorado

Brady Hicks -
Gearhead Outfitters, a family-owned outdoor specialty retailer led by Ted and Amanda Herget, announced the expansion of its community to Colorado. This growth specifically...
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Thermore Unveils Freedom Stretch Insulation

Brady Hicks -
The Thermore group today announced the debut of its new stretch insulation: Freedom. Made from 50 percent post-consumer recycled polyester, this unique, compelling insulation...
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PrimaLoft Extends Down-Alternative Offerings

Brady Hicks -
PrimaLoft, which develops advanced material technology, announced that it has expanded its synthetic down alternative portfolio with two new high-performance insulations. The Insulation ThermoPlume+...
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Hologenix, Decathlon Announce Second Product Launch

Brady Hicks -
Hologenix, a textile innovation provider, announced a second product launch with sporting goods designer and retailer Decathlon. Specifically, the brands are teaming to introduce...
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Snowsports Merchandising, Sports Specialists Merge to Form Winter Sports Retailer

Brady Hicks -
Following the merger of Snowsports Merchandising and Sports Specialists, the organizations announced the establishment of Winter Sports Retailer (WSR). The companies noted that this consolidation...
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Vvolt Rolls Out the Slice Lite Utility Bike

Brady Hicks -
Vvolt, a company focused on e-transportation, unveiled the Slice Lite, an adjustable electric utility bike that offers sleek design and easy handling, with or...
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Deckers X Lab Introduces Cutting-Edge ENDURO MAX Boots

Brady Hicks -
Footwear innovation and design company Deckers X Lab launched the new ENDURO MAX, a category-creating concept that draws inspiration from mountaineers and trail runners...
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Arc’teryx, Durston, ALUULA Brands Collaborate to Develop Circular Ultralight Outdoor Gear

Brady Hicks -
Outdoor labels Arc’teryx and Durston joined forces with ALUULA Composites to introduce new performance-driven, lightweight and recyclable outdoor gear. ALUULA specifically developed new ultralight Wapta...
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