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Brand Watch

Brand Watch

SylvanSport Announces Event Presence to Close Out 2024

Brady Hicks -
SylvanSport - a manufacturer of adventure travel trailers, pop-up campers, rooftop tents and outdoor gear - announced an expanded list of events through which...
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Brand Watch

Astral Launches Fall 2024 Footwear Collection

Brady Hicks -
Astral announced its upcoming collection of footwear for Fall 2024. This collection will feature four new models and three special editions of its Loyak...
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Brand Watch

Nomadix Celebrates 10-Year Anniversary with Artist Collaboration Collection

Brady Hicks -
Nomadix - a social purpose corporation and the makers of "The Only Towel You Need" made from post-consumer recycled materials - is celebrating 10...
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Brand Watch

OIA Releases 2024 Outdoor Brand Benchmarking Report

Brady Hicks -
Outdoor Industry Association (OIA), a member-led collective and catalyst for outdoor industry change, released its 2024 Outdoor Brand Benchmarking report. This document presents detailed...
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Brand Watch

Spyder and Michelin Soles Partner on Footwear Collection

Brady Hicks -
Spyder and Michelin Soles joined forces for a footwear collection touted as "your best-in-class outdoor companion," whether for dedicated hikers, adventure enthusiasts or anyone...
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Brand Watch

Nilorn Bangladesh Named bluesign System Partner

Brady Hicks -
Nilorn announced that its operations in Bangladesh have joined the bluesign system as a partner. Nilorn, a company that offers a variety of packaging solutions...
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Brand Watch

Rural is Rad Movement Launches to Promote Rural Brands in the Outdoor Industry

Brady Hicks -
The Rural is Rad (RiR) movement has officially launched. This campaign is designed to support rural brands and founders in the outdoor industry by...
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Brand Watch

Caterpy Laces Secures SIMBOL Communications as North American Agency of Record

Brady Hicks -
Caterpy Group, a brand known in the running world for its patented no-tie elastic laces that improving shoelace security, blood flow and comfort, selected...
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Brand Watch

Polar Unveils the Polar Grit X2 Pro Watch

Brady Hicks -
Wearable sports and fitness technology company Polar announced the next generation of its ultra-durable, capable outdoor sports watch. The Polar Grit X2 Pro has been...
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Brand Watch

Gearhead Outfitters Expands Retail Presence in Colorado

Brady Hicks -
Gearhead Outfitters, a family-owned outdoor specialty retailer led by Ted and Amanda Herget, announced the expansion of its community to Colorado. This growth specifically...
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