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Brand Watch

Spyder and Michelin Soles Partner on Footwear Collection

Brady Hicks -
Spyder and Michelin Soles joined forces for a footwear collection touted as "your best-in-class outdoor companion," whether for dedicated hikers, adventure enthusiasts or anyone...
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Brand Watch

Nilorn Bangladesh Named bluesign System Partner

Brady Hicks -
Nilorn announced that its operations in Bangladesh have joined the bluesign system as a partner. Nilorn, a company that offers a variety of packaging solutions...
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Brand Watch

Rural is Rad Movement Launches to Promote Rural Brands in the Outdoor Industry

Brady Hicks -
The Rural is Rad (RiR) movement has officially launched. This campaign is designed to support rural brands and founders in the outdoor industry by...
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Brand Watch

Caterpy Laces Secures SIMBOL Communications as North American Agency of Record

Brady Hicks -
Caterpy Group, a brand known in the running world for its patented no-tie elastic laces that improving shoelace security, blood flow and comfort, selected...
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Brand Watch

Polar Unveils the Polar Grit X2 Pro Watch

Brady Hicks -
Wearable sports and fitness technology company Polar announced the next generation of its ultra-durable, capable outdoor sports watch. The Polar Grit X2 Pro has been...
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Brand Watch

Gearhead Outfitters Expands Retail Presence in Colorado

Brady Hicks -
Gearhead Outfitters, a family-owned outdoor specialty retailer led by Ted and Amanda Herget, announced the expansion of its community to Colorado. This growth specifically...
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Brand Watch

Thermore Unveils Freedom Stretch Insulation

Brady Hicks -
The Thermore group today announced the debut of its new stretch insulation: Freedom. Made from 50 percent post-consumer recycled polyester, this unique, compelling insulation...
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Brand Watch

PrimaLoft Extends Down-Alternative Offerings

Brady Hicks -
PrimaLoft, which develops advanced material technology, announced that it has expanded its synthetic down alternative portfolio with two new high-performance insulations. The Insulation ThermoPlume+...
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Brand Watch

Hologenix, Decathlon Announce Second Product Launch

Brady Hicks -
Hologenix, a textile innovation provider, announced a second product launch with sporting goods designer and retailer Decathlon. Specifically, the brands are teaming to introduce...
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Brand Watch

Snowsports Merchandising, Sports Specialists Merge to Form Winter Sports Retailer

Brady Hicks -
Following the merger of Snowsports Merchandising and Sports Specialists, the organizations announced the establishment of Winter Sports Retailer (WSR). The companies noted that this consolidation...
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