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Brand Watch

Implus Announces Balega Brand Leadership Transition

Bruce Christian - 0
Balega International founders Tanya and Bert Pictor will be stepping away from the day-to-day business. The Pictorst have guided Balega since its inception in...
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Brand Watch

Selk’bag Adds Industry Leader to Advisory Board

Bruce Christian - 0
Selk’bag, the original wearable sleeping bag brand, has welcomed outdoor industry leader Paul Fish to its advisory board. Fish’s four decades of leadership experience...
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Brand Watch

Outdoor Prolink Launches Manifesto; Commits to Pro-purchase Program

Bruce Christian - 0
Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announced its manifesto, “A Commitment to Responsibility &...
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AKASO Names Sales, Marketing Lead for North America

Bruce Christian - 0
AKASO, a global leader in the action camera and outdoor electronics category, has hired John Evans to head up its sales and marketing efforts...
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Outdoor Research hires GM

Bruce Christian - 0
Outdoor Research, a manufacturer in the outdoor and tactical apparel industries, has hired David Hein as general manager of Military and Tactical. Hein brings an...
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HEX Teams with Female Photographers for Women in Focus Series

Bruce Christian - 0
HEX, a fashion accessory brand, announces its new creative series, "Women in Focus." This series will highlight several female creatives/photographers and learn a little...
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Pertex Launches a Digital Platform – the Pertex Fabric Lab

Bruce Christian - 0
Developed in response to the ever-changing needs of today’s market, the Pertex Fabric Lab is a new online platform designed to build closer relationships...
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Wilson Sporting Goods Unveils Premium Sportswear Line

Bruce Christian - 0
Making a play from court to everyday life, Wilson Sporting Goods Co. introduces, Wilson Sportswear, an apparel line that aims to empower people to live...
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Wrangler Expands Outdoor Offering with Women’s All Terrain Gear

Bruce Christian - 0
Wrangler, a global icon in jeans wear and casual apparel, announced its U.S. summer launch of All Terrain Gear by Wrangler (ATG) for women,...
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HD Wool Highlights Apparel Insulation During Digital Fair

Bruce Christian - 0
In its ongoing desire to bring natural, circular solutions to global bands and retailers, HD Wool will present its HD Wool Apparel Insulation, the...
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