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Brand Watch

Implus Announces Balega Brand Leadership Transition

Balega International founders Tanya and Bert Pictor will be stepping away from the day-to-day business. The Pictorst have guided Balega since its inception in...

Selk’bag Adds Industry Leader to Advisory Board

Selk’bag, the original wearable sleeping bag brand, has welcomed outdoor industry leader Paul Fish to its advisory board. Fish’s four decades of leadership experience...

Outdoor Prolink Launches Manifesto; Commits to Pro-purchase Program

Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announced its manifesto, “A Commitment to Responsibility &...

AKASO Names Sales, Marketing Lead for North America

AKASO, a global leader in the action camera and outdoor electronics category, has hired John Evans to head up its sales and marketing efforts...

Outdoor Research hires GM

Outdoor Research, a manufacturer in the outdoor and tactical apparel industries, has hired David Hein as general manager of Military and Tactical. Hein brings an...

HEX Teams with Female Photographers for Women in Focus Series

HEX, a fashion accessory brand, announces its new creative series, "Women in Focus." This series will highlight several female creatives/photographers and learn a little...

Pertex Launches a Digital Platform – the Pertex Fabric Lab

Developed in response to the ever-changing needs of today’s market, the Pertex Fabric Lab is a new online platform designed to build closer relationships...

Wilson Sporting Goods Unveils Premium Sportswear Line

Making a play from court to everyday life, Wilson Sporting Goods Co. introduces, Wilson Sportswear, an apparel line that aims to empower people to live...

Wrangler Expands Outdoor Offering with Women’s All Terrain Gear

Wrangler, a global icon in jeans wear and casual apparel, announced its U.S. summer launch of All Terrain Gear by Wrangler (ATG) for women,...

HD Wool Highlights Apparel Insulation During Digital Fair

In its ongoing desire to bring natural, circular solutions to global bands and retailers, HD Wool will present its HD Wool Apparel Insulation, the...

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