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Brand Watch

Mountain Hardwear Appoints President

Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers and athletes, has promoted Troy Sicotte to the position of company president....

Columbia Sportswear Appoints President of prAna Brand

Columbia Sportswear Company, an innovator in active outdoor apparel, footwear, accessories and equipment, has appointed Monica Mirro as President of the prAna brand. Mirro will...

Solo Stove, Chubbies, Oru Kayak & ISLE Team Up Under Solo Brands

Solo Stove, designers of easy-to-use fire pits and camp stoves, announced the recent acquisitions of Chubbies Shorts, Oru Kayak, and ISLE, creating Solo Brands. With...

James Brand Names Director of Product

The James Brand is excited to announce that Tobin Teichgraeber has joined the brand as Director of Product, a new role in which he...

Isbjörn’s Penguin Snowsuit Retains Bäst-i-Test Award for 8th Straight Year

For a record eighth year running the ultra-durable Penguin Snowsuit, from sustainable children’s outdoor clothing and accessories manufacturer Isbjörn of Sweden, has been awarded...

Salt Life Announces Podcast: Above and Below with Kieran Anderson

Salt Life, a performance and lifestyle brand for saltwater pursuits of, announced the launch of its new podcast titled Above and Below: A Salt...

Arc’teryx Opens Retail Store in New York City

Arc’teryx Equipment, the global design company specializing in technical high-performance apparel and equipment, continues its retail expansion in the United States with a new Manhattan...

MacNeill Pride Acquires Klymit

MacNeill Pride Group (MPG), a diversified global designer and manufacturer of outdoor products and sporting goods, has acquired Klymit, an outdoor gear designer. Terms...

Mustang Survival Names Media Agency of Record

Mustang Survival, a brand known for innovative solutions for demanding marine environments, has announced a new partnership with Boulder, Colorado-based Formidable Media. Formidable will support...

Implus Announces Balega Brand Leadership Transition

Balega International founders Tanya and Bert Pictor will be stepping away from the day-to-day business. The Pictorst have guided Balega since its inception in...

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