WoolAid, an innovator of sustainable first-aid bandages has seen exponential growth within the United States following the launch of its merino wool adhesive bandages. The brand now announces a strategic partnership with Liberty Mountain, a distributor in the outdoor industry.
The collaboration marks an advancement in the availability of WoolAid’s collection, recently honored with the Outdoor Retailer’s 2023 Product of the Year Award. Leveraging Liberty Mountain’s distribution reach, WoolAid’s collection is now available for buyers and retailers nationwide.
WoolAid has solidified its reputation as an industry disruptor with its pioneering use of biodegradable merino wool fabric in its collection of bandages, earning recognition and accolades for its sustainable approach.
The partnership with Liberty Mountain aligns with WoolAid’s mission to make high-performance and environmentally friendly bandages accessible to a broader audience.
“Partnering with Liberty Mountain enables us to bring our award-winning products to even more outdoor enthusiasts who share our passion for sustainable products that heal our bodies and the planet,” said Louise Cunningham, CEO of WoolAid.
WoolAid’s proprietary hyper-fine merino wool fabric is sustainably sourced and proven to biodegrade in just four months when buried in the soil.
Not only better for the planet but better for healing as well, wool regulates the moisture and temperature levels around a wound and surrounding skin, which speeds healing and staves off infection. Standard bandage material today does exactly the opposite. Waterlogged, macerated skin, has been the accepted standard in wound-care, due to limits of materials like plastic which trap moisture.
WoolAid is available exclusively via retail in convenient multipacks featuring mixed sizes and colors:
- Outdoor packs (larger pack of 3 x XL ‘Alpine blue’ and 12 x regular ‘Granite grey’)
- Emergency packs (2 x XL ‘Alpine blue’ and 3 x regular ‘Granite grey’)
- Wellness packs (5 x square ‘Red rock’, 10 x regular ‘Granite grey’)
