AKU, an Italian footwear brand that designs and produces technical, comfortable, hand-crafted footwear, announced that Alta Group Inc., has joined its sales team in the outdoor category.
Based in Seattle, Alta Group will manage specific outdoor AKU accounts in Alaska, Idaho, Montana, Oregon and Washington.
“With AKU’s rapid growth in North American markets, it’s critical to have the support of professionals who believe in trusted relationships and who have demonstrated and maintained a strong, service-orientated business,” said Canice Harte, vice president, sales and marketing, AKU Outdoor USA.“The Alta Group brings a wealth of experience to our established team, and we’re looking forward to continuing to grow our business together.”
AKU has a rich, 50-year history in the outdoor category, having grown from a small Italian workshop in 1967 to being sold in 23 countries today. AKU owns four manufacturing facilities in Europe with most of its footwear completely made in Europe.
The brand’s Spring ’24 collection includes an expanded offering of fast hiking shoes and boots, technical mountaineering boots, hunting and tactical footwear, as well as 100 percent traceable lifestyle shoes for men and women.
“AKU fits perfectly into our agency portfolio, as we focus on authentic brands that make product we love to personally put to good use,” said Alta Group President Dave Haavik. “Relationships, sales, service and education is at the core of what we do.”
Each pair of footwear AKU makes incorporates technology to help its wearer get outside, explore new areas, and accomplish their goals. Through a unique insole board and tread design, AKU’s Elica system technology promotes biodynamic efficiency and optimal comfort.
AKU’s exclusive DFS technology incorporates a traditional lace for maximum comfort while walking or hiking, as well as a secondary fast lace that can be activated by the wearer to increase sensitivity and precision during climbing.
For more details, visit www.akuoutdoor.com
