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Tuesday, February 20, 2024

In addition to a targeted and loyal following of outdoor specialty retailers and brands, InsideOutdoor offers a diverse range of B2B marketing and content services tailored to our audience. Our team of editors and creators provides our customers with an array of on-demand and ad-hoc PR, marketing and content services – customized to their specific needs and budgets – without any retainers or recurring fees. We can provide all the pieces of a comprehensive omni-channel B2B marketing campaign across the real and digital, or help you take you first steps into email or content marketing.

IO Content & Marketing Services are backed by a deep knowledge of outdoor specialty retail that comes from more than 20 years of providing this audience with widely acclaimed content across print, digital, video and social channels, and eventually through trade shows again. In short, IO’s content creators understand the market you need to target, and we can effectively deliver your message to a qualified audience of outdoor specialty and sporting goods retailers, sales reps, outdoor brands and organizations, as well as other outdoor industry members and executives.

Contact us for information on bundling various marketing and content services into cost-saving and customized stimulus packages.

Choose from our menu of Content Services:

  • Blog content (bylined or ghost written)
  • Press release generation and distribution
  • Web site copy
  • Whitepapers
  • Case studies

Custom Content by Industry Veterans

B2B marketing grows increasingly multi-channel, and the editorial team at InsideOutdoor offers an unparalleled expertise when it comes developing and creating content marketing to the outdoor specialty marketplace. Whether you are looking to us for blog content and press release generation or a whitepaper or third-party research for lead generation, our editors become an extension of your marketing team through weekly brand strategy/consulting sessions. All IO content services are available as needed (paid per job or word count) with no retainers or recurring fees, produced specifically to your requirements.

Most services are available as “third-party endorsed” by InsideOutdoor or white-labeled with your branding. Learn More

  • Third-party research
  • Graphic design services
  • Infographic production and digital distribution
  • Branded e-newsletter production and distribution
  • Targeted topic e-book production and distribution

IO Email Blast Marketing

Email marketing continues to be the most popular and cost-effective method for B2B marketers to reach their audiences and generate leads. InsideOutdoor’s email database provides access to our digital audience of more than 25,000 Outdoor Retailers, Brands and Industry Executives. IO’s email open and click-through rates regularly outperform cross-industry averages, and we back things up with detailed metrics that include open rates, click rates, total opens, and total clicks. Learn More

All IO Powered Webinars include:

  • Live moderator
  • Registration
  • Landing page promotion
  • Email sign-up and promotion

IO Powered Webinars

Webinars powered by InsideOutdoor include all the logistics needed to execute your next virtual line presentation or training session. You bring the deck, we handle the rest. Basic packages include a live moderator, registration and landing pages; live pre-event practice runs; post-event on-demand access, hosted on the InsideOutdoor site; post-event reporting; and promotion to InsideOutdoor’s digital audience data base and social followers. Webinars can be done live or pre-recorded. Learn More

  • Social promotion
  • On-demand access for 12 months
  • Post-event reporting

Media Interviews

Take advantage of the power and popularity of video marketing. Sit down for a one-on-one interview with an InsideOutdoor editor to discuss topics of your choice. We handle all the logistics, including video production and editing, post-interview distribution to our audience, and hosting of the video interview on the IO TV web page. IO TV videos also are housed on our IO TV YouTube Channel for easy integration into your sales and marketing campaigns. Interviews can be performed virtually or on-site at industry trade shows. Learn More

Nothing tells your company’s story better than your own voice. Round out your multi-channel marketing campaign with a podcast produced and hosted by InsideOutdoor. We provide the platform, technology, and the audience. All you need to do is sit down for a chat with one of our editors. IO Podcast are available on-demand through the IO Podcast home page and available through YouTube for easy sharing and integration. Learn More