Kelty, a leader in durable and easy-to-use outdoor equipment, announced its partnership with On the Road and Off (ORO), a Southeast sales and marketing group, to help grow sales of the brand’s camping, backpacking and lifestyle gear across the Southeast region of the United States.
“With its vast range of incredible outdoor opportunities and booming interest in outdoor recreation, the Southeast is a big focus for future growth for the Kelty brand. We see a ton of potential to expand our presence there and know that Kelty products will continue to shine as we bring them to more outdoor enthusiasts in the area,” said Kevin Karch, vice president of Specialty Sales at Kelty. “ORO is the perfect partner to help us achieve this goal, offering a huge wealth of knowledge and experience, and exceptional relationships with key retailers and the local communities.”
With a team of five representatives led by founder TJ Maurer, the ORO sales group works with specialty outdoor retailers and local non-profits throughout the Southeast, from Florida to West Virginia, to “connect the outdoor industry with the Southeastern outdoor community.”
Founded in 2015, ORO has represented a variety of highly celebrated outdoor brands. In addition to Kelty, its roster includes Teva, Black Diamond, Peak Design, Livsn, VSSL, and Roark.
To learn more about Kelty and explore the brand’s collection of outdoor gear, visit kelty.com.
For more information about ORO, visit https://www.ontheroadandoff.co/
