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Wednesday, May 18, 2022

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BOTE Announces Aggressive Retail Expansion

BOTE, an innovator the paddleboard, kayak, and water lifestyle space, plans an aggressive rollout of new brick-and-mortar retail locations across the United States. The expansion...

MEdia Library

Recent Articles

Bikepacking Roots, Adventure Cycling to Connect Epic Mountain Biking Routes

Two epic mountain biking routes run north to south across the western United States – the Great Divide Mountain Bike Route (GDMBR), which was...

Vibram Focuses on FiveFingers Category with Marketing Campaign

Vibram has placed new focus on its FiveFingers category with the launch of a global digital campaign. Kicking off with a film that takes...

Chubbies Names Purple Orange Digital Communications Agency of Record

Chubbies, the original “Friday at Five” men’s apparel brand, announced a partnership with Purple Orange Digital Communications to oversee all public relations efforts on...

Jack Wolfskin, Highsnobiety Introduce Limited Edition Collection

Jack Wolfskin, a United Kingdom outdoor gear and apparel manufacturer, and Highsnobiety, a media platform that defines style, have partnered to launch a limited-edition...

BOA Dials in Marketing Campaign to Expand Outreach

BOA Technology launches a global brand campaign to speak more directly to consumers. The campaign focuses on pioneering athletes across the brand’s key segments...

Market Research

U.S. Ports See Brief Slowdown but Imports Remain High

The nation’s major retail container ports have begun to catch up with the backlog of cargo seen over the past several months, but could...

bluesign Releases 2010-2020 Environmental Impact Figures

Through the implementation of the registered bluesign SYSTEM, bluesign SYSTEM PARTNER textile manufacturers have achieved meaningful collective impact reductions in: water, energy, CO2e emissions, and chemistry...

Consumers Pull Back as Retail Prices Remain Elevated

U.S. consumers have started to pull back on discretionary general merchandise purchases, but average selling prices continue at the pandemic's elevated levels. Unit sales...

Socially Just

Outdoor Access for Recreation Act Passes Senate Committee

The U.S. Senate Energy and Natural Resources Committee passed unanimously the Simplifying Outdoor Recreation Act to the full floor and incorporated it into America’s...

VIM & VIGR Launches Annual Nursing Scholarship Program

Celebrating Nurses Week (May 6-12), VIM & VIGR has announced the launch of its annual nursing scholarship program with two scholarships of at least...

Seirus Works to Reflect Diversity in the Outdoors

Working to promote increased diversity in the snow sports industry, Seirus announced a collaborative project with the In Solidarity Project, an organization that is...

Ingredients

Kinder Joy Launches National Park Foundation Partnership

Kinder Joy, the treat plus toy made to help parents create special surprising moments for their children, is releasing limited edition National Park Foundation...

Outdoor Industry Calls on Utah to Drop Monument Litigation Efforts

In a joint letter to Utah Governor Spencer Cox, The Conservation Alliance and Outdoor Alliance wrote to express disappointment in the Governor’s efforts to...

Support National Park Foundation through Combined Federal Campaign

The National Park Foundation (NPF) is participating in the Combined Federal Campaign (CFC), which continues through January 15. Overseen by the Office of Personnel Management...

Newly Released

BOTE Announces Aggressive Retail Expansion

BOTE, an innovator the paddleboard, kayak, and water lifestyle space, plans an aggressive rollout of new brick-and-mortar retail locations across the United States. The expansion...

Hydro Flask Receives ITC Order to Combat Counterfeiting

Hydro Flask, a leader in high-performance, insulated stainless steel flasks and a Helen of Troy Ltd. brand, announced a landmark order issued by the...

Moosejaw Expands ‘Fearsome Critters’ Ambassador Program

Moosejaw, a retailer specializing in outdoor gear and apparel, has expanded its brand ambassador program, “Fearsome Critters,” with the addition of outdoor enthusiasts who...

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