Pinnacle Outdoor Group Introduces General Manager

Pinnacle Outdoor Group, an outdoor industry sales agency, announced the promotion of Sarah Maher to General Manager, a role she has been covering since last year.

Maher oversees strategic development and sales operations in addition to her role as the agency’s Vermont sales rep.

“Pinnacle will continue to do what we do best: bring maximum value to our vendor and retailer relationships while delivering best-in-class sales and servicing support,” Maher said.

Maher joined Pinnacle Outdoor Group in 2008. She first discovered the outdoor industry in 2000 as a retail associate. Since her initial introduction to the industry, she’s held numerous positions including customer service, technical representative and sales.

“The growth of our partners and our internal team has always come first,” said Hal Ellms, president of Pinnacle Outdoor Group. “Sarah is a top-tier professional, with unmatched knowledge of the workings of the outdoor industry.”

Pinnacle Outdoor Group works with outdoor brands including Darn Tough Vermont Socks, NEMO Equipment, Forsake Footwear, and Mountainsmith. Focused wholly on the growth of their brand partners, Pinnacle is recognized for quality work, longevity of relationships and the integrity of its team.

Additional members of the Pinnacle Outdoor Group team are Ben Winter and Jason Cote. Together, the Pinnacle Outdoor Group has more than 100 years of combined experience in the outdoor industry.

To learn more about Pinnacle Outdoor Group, visit www.pinnacleoutdoorgroup.com.