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Tuesday, October 7, 2025
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Brand Watch

Rocky Talkie Selects Purple Orange as PR Agency of Record

Bruce Christian -
Rocky Talkie, a manufacturer of rugged two-way radios, announce its partnership with Purple Orange Digital to handle PR and affiliate management. Founded in 2019...
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Brand Watch

Pinnacle Outdoor Group Introduces General Manager

Bruce Christian -
Pinnacle Outdoor Group, an outdoor industry sales agency, announced the promotion of Sarah Maher to General Manager, a role she has been covering since...
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Brand Watch

Free Fly Partners with Purple Orange

Bruce Christian -
Free Fly, a fishing, outdoor and lifestyle apparel brand from Charleston, S.C., announce its partnership with Purple Orange Brand Communications. The collaboration will leverage...
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Brand Watch

Alta Group Joins AKU North America Sales Team

Bruce Christian -
AKU, an Italian footwear brand that designs and produces technical, comfortable, hand-crafted footwear, announced that Alta Group Inc., has joined its sales team in...
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Brand Watch

Kelty Teams with ORO Sales Group

Bruce Christian -
Kelty, a leader in durable and easy-to-use outdoor equipment, announced its partnership with On the Road and Off (ORO), a Southeast sales and marketing...
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Brand Watch

Nikwax NA President to Lead Global Business

Bruce Christian -
Nikwax, a leader in technical cleaners and waterproofing products for outdoor gear and apparel, has promoted Brian Davidson to CEO of its global business....
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Brand Watch

WoolAid Signs Strategic Partnership with Liberty Mountain

Bruce Christian -
WoolAid, an innovator of sustainable first-aid bandages has seen exponential growth within the United States following the launch of its merino wool adhesive bandages....
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Brand Watch

Rab, Lowe Alpine Names VP of US Sales

Bruce Christian -
Rab and Lowe Alpine, leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, has named Ross Herr...
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News

Mountain Khakis Appoints Midwest Sales Agency

Bruce Christian -
Mountain Khakis appointed Ben Kiffmeyer and Round Lake Sales as its sales agency for the Midwest. With more than 30 years of experience in the...
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Brand Watch

Krimson Klover Appoints Director of Sales

Bruce Christian -
Krimson Klover, an outdoor and lifestyle brand for women hired Phebe Rosenthal as its director of sales. Rosenthal joins Krimson Klover from Indosole, where she...
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