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Brand Watch

Snowfeet Pro, Touted as “World’s Most Versatile Ski Skates,” Raises over $100K on Kickstarter

Brady Hicks -
Ski skate developer Snowfeet announced that it raised over $100,000 since launching its newest release, the Snowfeet Pro, on Kickstarter at the end of...
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Brand Watch

Rossignol Launches Limited-edition Ski to Support Diversity

Bruce Christian -
In time with the “giving season” and in keeping with Rossignol’s commitment to social advocacy and community-building, the 116-year-old legacy brand has launched its...
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Brand Watch

Arbor Snowboarding Introduces Plant-based BioStrap

Bruce Christian -
Arbor Snowboarding, a California-based action sports brand known for using innovative construction with sustainable materials to craft snowboards and bindings, has introduced the BioStrap,...
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Brand Watch

GORE-TEX Expands Outerwear On Demand to Vermont

Bruce Christian -
The GORE-TEX brand, synonymous with high-performance, durable technical fabrics, expands its Outerwear on Demand program to Killington and Jay Peak ski resorts in Vermont....
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News

Jackson Hole Mountain Resort Opens Friday

Bruce Christian -
Jackson Hole Mountain Resort (JHMR) kicks off the 2023-24 winter season with two lifts on Opening Day, Friday. Coming on the heels of last...
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Brand Watch

Dynastar Celebrates 60 Years with Hybrid Core 2.0 Ski Construction

Bruce Christian -
As Dynastar celebrates its 60th anniversary, the brand based at Mont Blanc in the French Alps, has its sights set on high-end ski performance...
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News

Salewa Unveils Sella Ski Touring Collection

Bruce Christian -
Salewa North America, a mountain sports company born and bred in the Italian Dolomites and owned by the Oberalp Group, has unveiled its Salewa...
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Brand Watch

Jack Wolfskin Supports BIPOC Polar Scholarship

Bruce Christian -
Polar adventurer and expedition guide Eric Larsen, along with Jack Wolfskin, an outdoor apparel, equipment, and footwear company announced their first BIPOC Polar Scholarship....
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Brand Watch

Blackcrows Drops Draco Freebird Touring Ski

Bruce Christian -
blackcrows, the iconic French ski brand focused on design-driven high-performance ski products and apparel introduces its latest addition to the world of backcountry skiing...
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Brand Watch

Arbor Snow Announces Leadership Changes in Sales, Marketing, Products

Bruce Christian -
Arbor Snowboarding, a California-based action sports brand known for using innovative construction with sustainable materials to craft snowboards and bindings, announced an evolution of...
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