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LINE Skis and Full Tilt Boots Hires New Brand Director

LINE skis and Full Tilt Boots have hired outdoor industry veteran Steven Hartl as Brand Director. He will be tasked with bringing the iconic...

A ‘Blizzard in Backcountry Sales,’ Reports NPD

Backcountry-related equipment sales in the U.S. grew a staggering 76% in the opening months of this year’s snow season (August through October 2020) compared...

Spyder Expands Lifestyle Offering with Footwear Partner

Active lifestyle and performance ski brand Spyder has partnered with Footwear Unlimited, a full-service company that designs, manufactures, and distributes footwear, to expands its lifestyle assortment with the...

ZAG Skis Partners with Global Sales Guys on U.S. Launch

Chamonix, France-based specialty ski brand, ZAG Skis, announced a brand launch partnership with Colorado’s Global Sales Guys (GSG). ZAG skis will be available in...

Skit Boot Specialist Dano Bruno to Lead Dahu’s Online Fit Experience

Swiss ski boot brand Dahu announced that ski industry veteran Dano Bruno will lead the brands latest initiative, the Corsair Fit Experience (CFE). Bruno...

Snowbound Festival Announces 2021 Dates

Along with its new website, Snowboundfest.com, SIA announced plans for the newly reinvented regional Snowbound Festivals in New England and the Rockies, which are set...

Ski Area Execs Optimistic Heading to Winter 20/21

If the summer is any indication of demand for outdoor recreation, ski areas will be very busy this upcoming season. That’s the general consensus...

Bollé Adds AR Try-On Experience to Helmets, Goggles

In an effort to address current sanitary challenges with innovative solutions, Bollé announced the launch of a new augmented reality filter allowing consumers to not...

ORTOVOX Beacon Retirement Program Removes 700+ Outdated Beacons

ORTOVOX’s Beacon Retirement Program is designed to remove dated beacons from the backcountry and to provide the means and education to replace them with...

Dahu Launches Online Boot Fit Experience, Fit Guarantee

Swiss ski boot Dahu is look “reimagine the boot fit experience” with the launch of its new Corsair Fit Experience. A brand and industry first,...

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