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Green

Rab Designated Official Sponsor of Alpine Club of Canada’s Hut Network

Brady Hicks -
Rab Equipment - a firm that develops outdoor gear and apparel while focused on sustainability and environmental awareness - was named an official sponsor...
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Wintersports

Kemmerer Family Sells Jackson Hole Mountain Resort to Two Board Members

Brady Hicks -
The Kemmerer family closed a deal to sell the Jackson Hole Mountain Resort (JHMR), ending a successful, transformative 32-year run of ownership. The transaction...
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Green

Global Winter Sports Industry Unites Around Climate Pact

Brady Hicks -
The Winter Sports Sustainability Network (WSN) - which is managed by Peak 63 and the Federation of the European Sporting Goods Industry (FESI) -...
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Brand Watch

Mammut Adds Pro Skier Kye Petersen as Ambassador

Brady Hicks -
Mammut, which has provided high-performance mountain equipment for over 160 years, announced the addition of world-renowned freeskier Kye Petersen to its roster of athletes...
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Wintersports

Geartrade Adds Tuning Option for Equipment

Brady Hicks -
Online resale platform Geartrade - which is used for outdoor gear and apparel - announced a new service for wintersport enthusiasts: high-performance ski or...
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Wintersports

Natural Selection Tour Adds onX Backcountry as Official Mapping App

Brady Hicks -
onX Backcountry, a navigation and discovery app for outdoor enthusiasts, forged a new partnership with Natural Selection, making it the tour’s official mapping app....
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Wintersports

Christy Sports Expands Rental Program with Discounted Same-Day Gear Rental

Brady Hicks -
Outdoor retailer and service provider Christy Sports introduced its upgraded rental program, which offers guests online access to same-day gear rentals in as little...
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Green

Zeal Unveils Re-Shred Recycled Goggle Initiative

Brady Hicks -
Zeal Optics announced the Re-Shred goggle initiative. This commitment to sustainability and environmental responsibility in winter sports eyewear focuses on using a minimum of...
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News

Peak Ski Company Appoints Catie Park to Director of Business Development, Special Projects

Brady Hicks -
Peak Ski Company promoted Catie Park (pictured), Retail Operations Manager, to Director of Business Development and Special Projects. The move is one of several...
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Events

Nordica Announces The Connect Tour Group Ski Days to Benefit Women+

Brady Hicks -
Snowsports brand Nordica announced The Connect Tour, a multiple-resort, national tour to help connect and build communities of Women+ through group ski days. The tour...
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