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Brand Watch

Upcycling Minds Think Alike

Bruce Christian -
ERCA SPA, Patagonia and YKK announce the implementation of ERCA’s REVECOL, a sustainable, innovative chemical agent, in YKK’s dyeing processes at its Vietnam production...
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Associations

SBTS, Outdoor Alliance Share Goals with CA’s Natural Resources Agency

Bruce Christian -
The Sierra Buttes Trail Stewardship (SBTS) and Outdoor Alliance California partnered to bring a group of federal, state and local leaders in recreation, land...
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Green

SOLE Provides Sustainability Reports Modeled after Food Labels

Bruce Christian -
Custom-moldable insole company, SOLE, launched its new sustainability reports to promote transparency and address greenwashing in the footwear and fashion industries. With the footwear industry...
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Green

tentree, GoBolt Partner to Provide Carbon-neutral Delivery

Bruce Christian -
tentree, an apparel brand known for planting trees for every item purchased, announced a partnership with GoBolt, the Toronto-based technology company building a sustainable...
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Associations

Outdoor Alliance Unveils Playbook to Fight Climate Change

Bruce Christian -
Expanding outdoor recreation access while fighting climate change and preserving biodiversity are among the key benefits of natural climate solutions, according to a policy...
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Green

Outdoor Research, Nikwax Announce Strategic Partnership

Bruce Christian -
Outdoor Research (OR), an outdoor gear and apparel company, has announced a strategic partnership with Nikwax, a pioneer in aftercare solutions for outdoor gear,...
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Green

Geartrade Named Stio Resale Partner

Bruce Christian -
Geartrade, an independent online resale platform for used outdoor gear and apparel, has been named the preferred ‘extended product life’ resale partner supporting the...
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Brand Watch

RAEN Introduces Recycled Sunglass Collection

Bruce Christian -
RAEN, a premium eyewear brand, announced a collection of sunglasses using recycled acetate to produce frames for its popular styles. The Recycled Black Collection combines...
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Green

Armitron Watches, Tide Ocean Debut the Wave

Bruce Christian -
Trusted timekeepers at Armitron are taking a deep dive into plastic waste recycling with the announcement of its partnership with Tide Ocean SA, an...
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Brand Watch

NEMO Introduces 100% Recyclable Sleeping Bag

Bruce Christian -
NEMO, an independent designer of outdoor gear and accessories, has created its first recyclable sleeping bag with the updated Forte Men’s and Women’s 20F/35F...
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