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Tuesday, July 27, 2021
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Dahu Launches Online Boot Fit Experience, Fit Guarantee

Swiss ski boot Dahu is look “reimagine the boot fit experience” with the launch of its new Corsair Fit Experience. A brand and industry first,...

Backcountry, Utah Avalanche Center Launch Snow Safety Education Initiative

Online specialty retailer Backcountry has partnered with Utah Avalanche Center (UAC) to provide backcountry users of all levels with accessible avalanche education resources, said the two...

Smith Extends ‘Committed to Retail Sales’ Incentive Program

Following the launch of its Committed to Retail sales incentive program this past summer, Smith announced it is growing the program to include snow...

WNDR Alpine Recognized for Algal Core

Based in Salt Lake City, Utah, WNDR Alpine last year unveiled the Intention 110, the first-ever ski to feature the Algal Core, a ski...

WNDR Alpine Coordinates Backcountry Safety Courses for Each Ski Sold

Reservation systems and rumors suggest skiers will be turning to the backcountry more than ever to get their turns in this upcoming ski season....

Fischer Skis US Updates Retail Engagement for 2021

Fischer Skis US announced today that it will utilize digital platforms moving forward as the primary vehicle for conveying product and brand information to...

SIA Launches Inclusion Training Course for National Orgs and Associations

Snowsports Industries America (SIA) said it kick off a six-month training program focused on inclusion in the winter outdoor industry. Joining SIA will be...

Poler Stuff Expands into Wholesale Channel

Following a re-emergence of Poler Stuff in December 2019, the Portland, Ore.-based outdoor and lifestyle brand announced a its sales expansion into wholesale channels...

Airblaster Names Hower as Marketing Manager

After 20 years at Timberline Lodge and Ski Resort, Ricky Hower joins Airblaster, an independently owned snowboarding apparel brand based in Portland, Ore., as...

Mammut Pushes BarryHeart 3.4 Firmware Update for Barryvox S and Barryvox

Swiss-born premium outdoors brand Mammut is rolling out new BarryHeart 3.4 Firmware updates for its avalanche beacons, the Barryvox and Barryvox S. The updatable...

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