Skit Boot Specialist Dano Bruno to Lead Dahu’s Online Fit Experience
Swiss ski boot brand Dahu announced that ski industry veteran Dano Bruno will lead the…
Snowbound Festival Announces 2021 Dates
Along with its new website, Snowboundfest.com, SIA announced plans for the newly reinvented regional Snowbound Festivals…
Ski Area Execs Optimistic Heading to Winter 20/21
If the summer is any indication of demand for outdoor recreation, ski areas will be…
Bollé Adds AR Try-On Experience to Helmets, Goggles
In an effort to address current sanitary challenges with innovative solutions, Bollé announced the launch…
ORTOVOX Beacon Retirement Program Removes 700+ Outdated Beacons
ORTOVOX’s Beacon Retirement Program is designed to remove dated beacons from the backcountry and to…
Dahu Launches Online Boot Fit Experience, Fit Guarantee
Swiss ski boot Dahu is look “reimagine the boot fit experience” with the launch of…
Backcountry, Utah Avalanche Center Launch Snow Safety Education Initiative
Online specialty retailer Backcountry has partnered with Utah Avalanche Center (UAC) to provide backcountry users of all…
Smith Extends ‘Committed to Retail Sales’ Incentive Program
Following the launch of its Committed to Retail sales incentive program this past summer, Smith…
WNDR Alpine Recognized for Algal Core
Based in Salt Lake City, Utah, WNDR Alpine last year unveiled the Intention 110, the…
WNDR Alpine Coordinates Backcountry Safety Courses for Each Ski Sold
Reservation systems and rumors suggest skiers will be turning to the backcountry more than ever…
Fischer Skis US Updates Retail Engagement for 2021
Fischer Skis US announced today that it will utilize digital platforms moving forward as the…
SIA Launches Inclusion Training Course for National Orgs and Associations
Snowsports Industries America (SIA) said it kick off a six-month training program focused on inclusion…
Poler Stuff Expands into Wholesale Channel
Following a re-emergence of Poler Stuff in December 2019, the Portland, Ore.-based outdoor and lifestyle…