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National Ski Patrol, YoColorado to Promote Outdoor Safety with Style

Brady Hicks -
National Ski Patrol (NSP), an organizations dedicated to safety and rescue education for the outdoor industry, announced a clothing and accessory collaboration with YoColorado,...
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Wintersports

Helly Hansen Opens New Denver Store

Brady Hicks -
Helly Hansen, a global ski and outdoor brand for professionals, worldwide, opened its first store in Denver. Located at 16th and Market St. in...
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Wintersports

PHANTOM Glide Announces New Resort, Brand Partners

Brady Hicks -
PHANTOM Glide, which offers a permanent, single-application base treatment for skis and snowboards, announced a partnership with several high-profile resorts and brands in the...
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Wintersports

LEKI USA Appoints National Sales Manager

Brady Hicks -
LEKI, which offers skiing, trekking and trail-running poles, named Scott Park as national sales manager. Park will oversee all sales operations for LEKI’s summer...
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Wintersports

SIA Announces New Board Directors

Brady Hicks -
Snowsports Industries America (SIA), a trade association for the winter sports industry, named four distinguished industry leaders to its board. The appointments bring unique...
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Wintersports

KOMBI To Expand European Presence

Brady Hicks -
Canadian winter accessories brand KOMBI is advancing its strategic expansion into Europe for the 2024-25 season, bolstered by a 30-year presence in Scandinavia (Norway,...
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Wintersports

Snowsports Industries America: Snowboarding Most Inclusive Winter Sport

Brady Hicks -
Snowsports Industries America (SIA) published its deep dive of the 2023-2024 Participation Study, revealing helpful insights into the  demographic landscape of winter sports participants....
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Wintersports

Smith Adds Snow Product, Marketing Managers

Brady Hicks -
Smith –a global market leader in snow goggles and helmets and industry innovator across bike helmets, sport, lifestyle and prescription eyewear – announced two...
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Wintersports

Student-Led SnoPlanks Brings First Snowboards to Market

Brady Hicks -
SnoPlanks, a snowboard company that was donated one year ago to Oregon State University – Cascades (OSU-Cascades) by its founders, brought to market its...
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Wintersports

Canadawide Sports Buys G3 Genuine Guide Gear

Brady Hicks -
Canadawide Sports, an employee-owned distributor of sports and outdoor equipment, acquired Vancouver’s G3 Genuine Guide Gear (G3), a respected name in backcountry skiing and...
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