Following the merger of Snowsports Merchandising and Sports Specialists, the organizations announced the establishment of Winter Sports Retailer (WSR).
The companies noted that this consolidation marks a “significant” milestone for the winter sports retail industry. WSR will function as a massive network of specialty retailers that includes 118 shops, 300 locations and 33 states.
The consolidation marks a significant milestone in the winter sports retail industry, establishing the nation’s largest network of specialty retailers. With 118 shops and over 300 locations covering 33 states, this merger opens new avenues for collaboration, reach, and resources shared among retailers and brands. These developments are poised to enhance the overall experience for snow-sports enthusiasts across the country.
As a member-based network organization, WSR is dedicated to fostering a mutually beneficial partnership between supplier and retailers. By facilitating better communication and sharing collective information, WSR is committed to providing localized and national perspectives to help both parties navigate an ever-evolving industry.
Ultimately, WSR’s aim is to develop a brand and experience that meet the evolving needs of consumers, providing superior winter sports experiences throughout the U.S.
“Since the 1970’s, both SSL and SMC have played pivotal roles in shaping the industry landscape,” said Gary Fleming, president, Winter Sports Retailers. “By merging the two forces to form WSR, we are beyond excited to leverage the extensive network of specialty ski shops to benefit consumers and the snow sports industry as a whole.”
Headquartered in Springfield, Massachusetts with a secondary office in Golden, Colorado, WSR is strategically positioned to serve its members across the country. The organization is also expanding its team by hiring a sales & marketing operator to enhance the coordination and support of various campaigns run by WSR.
In addition to its retail endeavors, WSR will continue to operate Winter Sports Market, a winter sports specialty retail trade show in Salt Lake.
“We are thrilled to continue the success of WSM and build upon its success,” said Fleming. “The show this year, despite the slower winter season, was incredibly positive and set the tone for what’s to come.”
For more information about WSR, visit www.wintersportsretailers.com.
