RECCO, which manufactures advanced rescue technology, forged a new partnership with H&M Move, which create stylish, functional and accessible activewear. H&M Move’s new ski collection will come equipped with RECCO reflectors that make wearers searchable by rescue teams in case of an avalanche or getting lost.
“We are proud to partner with RECCO for our new ski collection,” said Mfon Boman, H&M Move’s outdoor product manager. “By integrating RECCO Technology into our skiwear, we aim to empower more skiers to explore the mountains more safely.”
H&M Move’s new ski range blends modern style and mountain tech, with functional design, Scandinavian aesthetics and performance-oriented materials. The integration of RECCO reflectors into select garments ups the collection’s technical ante and highlights H&M Move’s commitment to safety. The new line of skiwear and accessories all come at an accessible price, helping to keep more winter sports enthusiasts safe.
“Our mission is to make more people searchable, and our brand partners are what make this possible,” said Fredrik Steinwall, RECCO’s CEO. “H&M is one of the largest fashion brands in the world, and we know we’ll reach both existing and new consumers alike with the new H&M Move ski collection. We’re incredibly happy to see more and more brands, like H&M, integrating RECCO technology into their products, especially as our global network continues to grow.”
RECCO rescue reflectors are found across a range of outdoor products, across all seasons. The RECCO system is used in 900+ ski resorts and mountain rescue organizations in 32 countries. Search and Rescue professionals are able to utilize RECCO technology to search for people year-round, with both the RECCO Handheld Detector and the RECCO SAR Helicopter Detector. The handheld detector can search efficiently in snowy conditions, while the helicopter carried detector can quickly search large areas, covering a square kilometer in six minutes. The helicopter detector speeds up search times and reduces risk for rescue workers.
