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Hot Chillys Intros Silkys Base Layer for Fall 2025

Brady Hicks -
Hot Chillys, which delivers performance base layers and winter accessories, unveiled a lightweight base layer crafted from luxurious microfiber jersey knit fabric, duly named...
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Wintersports

RECCO, H&M Move Launch Joint Ski Collection with Safety Reflector Technology

Brady Hicks -
RECCO, which manufactures advanced rescue technology, forged a new partnership with H&M Move, which create stylish, functional and accessible activewear. H&M Move’s new ski...
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Events

Masterfit U to Return This Fall with More Boot-Fit Training Courses

Brady Hicks -
Masterfit University announced its return this Fall with a full slate of boot-fit training courses. This content – which will cater to bootfitters at...
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News

LEKI USA Announces New GM as Greg Wozer Resigns as President

Brady Hicks -
LEKI USA, a leader in innovative skiing, trekking and trail running poles, announced that Greg Wozer resigned as president after 34 years. He will...
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Wintersports

Mammut Establishes Partnership with National Ski Patrol to Promote Mountain Safety

Brady Hicks -
Mountain safety and outdoor equipment vendor Mammut announced a collaboration with National Ski Patrol (NSP), an organization committed to safety and rescue education for...
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Wintersports

Mammut Forges Strategic Alliances with Multiple North American Ski Resorts

Brady Hicks -
Mountain safety and outdoor equipment company Mammut announced new strategic partnerships with North American ski resorts Grand Targhee, Telluride, Sun Valley, Snowbasin and Revelstoke, for...
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Wintersports

GORE-TEX Kahtoola Uphill Event Pulls In $77,000+ for Environmental Education

Brady Hicks -
Kahtoola announced that its 17th annual GORE-TEX Kahtoola Uphill event, which was held on February 10 at Arizona Snowbowl, saw over 400 registered racers...
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Wintersports

ARVA Previews EVO BT Next-Gen Avalanche Transceiver

Brady Hicks -
ARVA, a French producer of avalanche safety equipment, introduced its next generation avalanche transceiver: the EVO BT. This release is designed with modern features and...
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Brand Watch

Snowsports Merchandising, Sports Specialists Merge to Form Winter Sports Retailer

Brady Hicks -
Following the merger of Snowsports Merchandising and Sports Specialists, the organizations announced the establishment of Winter Sports Retailer (WSR). The companies noted that this consolidation...
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Green

Rab Designated Official Sponsor of Alpine Club of Canada’s Hut Network

Brady Hicks -
Rab Equipment - a firm that develops outdoor gear and apparel while focused on sustainability and environmental awareness - was named an official sponsor...
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