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Brand Watch

Kodiak Takes Brand Beyond Breakfast.

Bruce Christian -
Kodiak introduces today its Keep It Wild collection, created in partnership with illustrator, Rachel Jung, to benefit The Vital Ground Foundation, a land trust...
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Market Research

Consumers Reject Recession Talk as April Retail Sales Rise

Bruce Christian -
Despite the continuous drumbeat of an economy slinking slowly into a recession, consumers don’t seem to buy it. Retail sales bounced back in April,...
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News

Teton Gravity Research to Pop-Up In Park City

Bruce Christian -
Teton Gravity Research (TGR), a leader in action and adventure lifestyle media, announces today that it will open a pop-up retail shop in the...
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Brand Watch

Good to Go Adds Marketing Manager

Bruce Christian -
Good To-Go, the dehydrated gourmet meal brand founded by Chef Jennifer Scism, has added to its team hiring Kristen Murphy as its Marketing Manager. With...
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Brand Watch

Chaco’s Fit for Adventure Tour is Back

Bruce Christian -
Chaco, an outdoor shoe brand known for its iconic Z sandal, announced the return of the Fit for Adventure Tour in 2023. After two...
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Brand Watch

Mountain Khakis Appoints E-commerce Director

Bruce Christian -
Mountain Khakis announced it has name Jinnie Austin as its new E-Commerce Director. With more than 10 years of experience in marketing and digital leadership...
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Green

Geartrade Named Stio Resale Partner

Bruce Christian -
Geartrade, an independent online resale platform for used outdoor gear and apparel, has been named the preferred ‘extended product life’ resale partner supporting the...
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Brand Watch

Rab, Lowe Name U.S. Marketing Manager

Bruce Christian -
Rab and Lowe Alpine, leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, has named Annalee Loomer...
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Brand Watch

RAEN Introduces Recycled Sunglass Collection

Bruce Christian -
RAEN, a premium eyewear brand, announced a collection of sunglasses using recycled acetate to produce frames for its popular styles. The Recycled Black Collection combines...
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Green

Armitron Watches, Tide Ocean Debut the Wave

Bruce Christian -
Trusted timekeepers at Armitron are taking a deep dive into plastic waste recycling with the announcement of its partnership with Tide Ocean SA, an...
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