Mountain Khakis announced it has name Jinnie Austin as its new E-Commerce Director.
With more than 10 years of experience in marketing and digital leadership roles, Austin has a track record of driving growth and profitability for brands through strategic digital marketing initiatives.
An avid explorer of the outdoors, Austin has experience in agencies working across multi-industry sectors and has been brand-side where she spent many years with a leading outdoor performance sock company.
Leading brand, marketing and e-commerce she oversaw a more than tenfold growth and established sustainable business processes to maintain continued success.
“I am excited to bring my expertise in premium brand messaging and creating emotional connections with customers,” Austin said. “Mountain Khakis already has incredible customer loyalty, and I believe we can continue to drive this loyalty thanks to their best-in-class product programs.”
Mountain Khakis President Jeremy Hale added; “Not only will she lead our e-commerce efforts, I also see incredible opportunity to bring more digital brand marketing technology into the wholesale side of our business. We’re all about enhancing the overall consumer experience at Mountain Khakis, and Jinnie will be central to our strategies.”.
The Mountain Khakis web and digital marketing teams will all report directly into Jinnie.
Jinnie Austin was recruited through The People Brand and will be based in Mountain Khakis corporate headquarters in Charlotte, North Carolina.
For more go to www.mountainkhakis.com
