Chaco, an outdoor shoe brand known for its iconic Z sandal, announced the return of the Fit for Adventure Tour in 2023. After two successful years of touring the country in a vintage school bus, Chaco brings back this activation, revamped with activities at select locations.
“Chaco Nation is at the center of everything we do,” said Lauren Poole, senior marketing director at Chaco. “Fans of the brand have traveled long distances to visit our Fit for Adventure Tour, sharing their stories of their favorite adventures — hiking, camping, and adventuring in their Chaco sandals — so we’ve updated our experience this year to thank the Chaco Nation for their loyalty. We have some fun surprises planned, are excited to meet our fans and followers on the road and bring smiles to their faces.”
Along with one-of-a-kind events, attendees either can have their Z sandals repaired for free – or they can design a custom pair of Z/1 Classic Sandals (MSRP: $110) or Chillos Slides (MSRP: $40). Repairs and custom sandals are handcrafted on-site inside the specially equipped vintage school bus. There will be exclusive webbings at select stops.
The Fit For Adventure Tour has kept thousands of sandals out of landfills and is an extension of the ReChaco Repair program – Chaco’s repair facility in Rockford, Mich. To date, more than 266,000 pairs of sandals have been repaired and returned to Chaco fans.
The 2023 Chaco Fit For Adventure Tour began Friday in Grand Rapids, Mich., and will stop in more than 10 cities across the country, including Denver, Nashville, and never before visited locations.
The initial locations have been released, with more stops announced in May. Visit chacos.com/tour to see the full list of stops.
The Fit for Adventure Tour is free to attend and is open to the public.
For more information, visit www.chacos.com
