Teton Gravity Research to Pop-Up In Park City

Teton Gravity Research (TGR), a leader in action and adventure lifestyle media, announces today that it will open a pop-up retail shop in the heart of Park City, Utah, over Memorial Day Weekend, marking the company’s latest move to expand its retail footprint.

The pop-up shop will be located on Park City’s Lower Main Street (613 Main St.) and offer a variety of TGR’s lifestyle apparel and optics for the town’s summer season. TGR will close the pop-up shop in the fall and pivot to full construction mode.

The pop-up will transform to an immersive action sports and brand lifestyle experience featuring a theater to showcase TGR’s nearly 60 films, and it will be available to host private gatherings and community events.

Park City has been on TGR’s radar since it played host to the skiing events during the Salt Lake City Winter Games in 2002. The Park City pop-up shop is the sixth brick and mortar retail location for TGR and follows on the success of other outdoor destinations including Breckenridge, Colo., Bozeman, Mont., and Jackson Hole, Wyo.

TGR also anticipates a grand opening this summer of a flagship retail store on Pearl Street in Boulder, Colo.

“We see this as such an Incredible opportunity to bring an authentic global brand like TGR to Park City,” said TGR co-founders Steve Jones and Todd Jones. “TGR puts athletes front and center, from seasoned big-mountain shredders to aspiring groms. We’re thrilled to share our action sport, youth-focused mission with Utahns.”

TGR endeavors to create a community connection with its pop-up shop and on the ground team. By partnering with the Park City community as well as Utah nonprofit organizations focused on outdoor, snow and youth sports development, TGR sees itself as integral to creating fundraising and capacity-building opportunities.

TGR will hire locally to staff the shop and contribute to the town’s economy during the winter and summer seasons.

Starting Memorial Day Weekend, Park City Pop-Up will be open from 10 a.m. to 8 p.m. daily.

To learn more about TGR, visit TetonGravity.com.