Rab and Lowe Alpine, leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, has named Annalee Loomer as its U.S. Marketing Manager, marking a promotion for the outdoor industry veteran and a new role inside the company’s domestic marketing department.
Loomer was promoted from the position of Marketing Coordinator – a position she held for four years. She now is responsible for all of the company’s marketing activities in the United States.
She will report to Trudi Boswell, the U.K.-based Head of Marketing for Rab, Lowe Alpine, and their parent company, Equip. Loomer will continue to operate out of the company’s U.S. office in Louisville, Colo.
Loomer joined Rab as a Warranties Manager in 2018 after working in various management, sales and recreational guiding positions in the outdoor industry.
Loomer’s promotion is the latest in a series of moves for Rab and Lowe Alpine, which named Adam Chamberlain as its new U.S. Country Manager and promoted Jon Frederick to Group Marketing Director for Equip UK earlier this year.
