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Brand Watch

Brand Watch

Hyosung Unveils Expanded Ocean Protection Initiative

Bruce Christian -
Committed to providing sustainable textile solutions that meet diverse and complex sustainability strategies, Hyosung expands its Ocean Protection Initiative with an assortment of regen...
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Brand Watch

Balmain Rolls Out Fluent Order Management for Improved CX

Bruce Christian -
Historic Parisian fashion house Balmain has implemented Fluent Order Management’s Distributed Order Management System (DOM) across its online boutiques in Europe, the APAC region,...
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Brand Watch

RECCO Rescue Network Grows with Brand Partners

Bruce Christian -
As RECCO expands its year-round rescue ecosystem, more brands are integrating RECCO Technology into their products and increasing overall searchability. RECCO’s global SAR presence...
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Brand Watch

Royal Robbins Launches Spring 2024 Collection

Bruce Christian -
Royal Robbins has launched its Spring 2024 apparel collection with focus on enabling adventure. Royal Robbins was started 55 years ago by Liz and Royal...
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Brand Watch

ENVO Drive E-Mobility Brand Taps SIMBOL as PR Agency of Record

Bruce Christian -
Hoping to build on seven years of steady growth across North America, ENVO Drive Systems – designer of traditional e-bikes as well as purpose-built...
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Brand Watch

Survive Montana Backcountry with Tread Agency Event Series

Bruce Christian -
TREAD Agency, an integrated marketing agency specializing in the outdoor industry, is kicking off a new style of trade-only events with a July 24-26,...
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Brand Watch

Thermore Introduces PET Bottles-made Ecodown Fi

Bruce Christian -
How can a product designed for mountain sports have a positive impact on our oceans? Everything on the planet is connected so here’s how...
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Brand Watch

Mountain Khakis Appoints Sales Director

Bruce Christian -
With more than 20 years of experience in sales and retail roles, Justin Julian has been appointed Mountain Khakis Sales Director. Julian has a track...
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Brand Watch

Oboz Names Sales Representation for Northwest, New England Territories

Bruce Christian -
Oboz Footwear, an outdoor footwear company headquartered in Bozeman, has named Stoner//Andrews and Evergreen Outdoor Group to represent the brand in New England and...
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Brand Watch

Rossignol Group Appoints GM of Global Softgoods

Bruce Christian -
The Rossignol Group, a leader in mountain sports equipment, announces the arrival of outdoor and active lifestyle veteran Liz Wilson as General Manager of...
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