Snow Peak, a Japanese camping brand with 65 years of history, announced the addition of Liz Szulczewski to its U.S. sales team as Sales Director.
On a mission to unite people and alleviate the stresses of modern life through time spent outside, Snow Peak’s Japanese-designed, lifetime-guaranteed outdoor goods serve as a catalyst for restorative experiences in nature.
Tasked with leading the wholesale sales channel, Szulczewski will help guide the broader sales operations for Snow Peak, supporting dealers, customers and after-service ecosystems.
Szulczewski comes to Snow Peak with 25 years of experience working in sales for brands such as GoPro and Yakima. She most recently served as National Sales Director at Kleen Kanteen, where she oversaw all domestic sales, mentored a world-class sales team and managed diverse distribution channels.
At home in Portland, Oregon, Szulczewski loves to get outside with her family whenever possible. She enjoys gardening, hiking, camping, skiing and exploring on her bicycle.
Managing marketplace dynamics, Szulczewski will be focused on the evolution of Snow Peak’s go-to-market efforts; solidifying the brand as an important strategic vendor partner, creating unique and distinct consumer facing events and pouring the foundational elements required to support Snow Peak’s next phase of growth.
