Zamberlan, the third generation handcrafted Italian bootmaker, has hired industry veteran, Bob Whip, as U.S. General Manager. Whip’s strategic business leadership experience will bolster the brand’s commitment to growth, expanded retail partnerships and continued momentum.
Whip got his start at the general manager level leading Trek Bicycle Corporation’s International Subsidiary offices in Europe and Japan. From there, he led Johnson Health Tech North America as president, BH Fitness USA as CEO and YT Industries as president. Most recently, Whip acted as general manager for Cervélo Cycles.
“Bob’s appointment to lead Zamberlan USA marks an exciting new chapter in our company’s journey,” said Phil Benson, outgoing general manager. “With his proven leadership experience and strategic mindset, Bob is the ideal leader to take Zamberlan into the future as we experience exceptional year-over-year growth and charge toward the brand’s 100th anniversary.”
Whip joins the brand after an extensive search to replace Benson, who led Zamberlan for the past 15 years. Under Benson’s leadership, the brand achieved unprecedented growth while honoring the Zamberlan family’s values and commitment to handcrafted quality, performance and comfort.
Benson has taken a principal role within private equity in partnership with Novastone Capital Advisors, and will remain in the outdoor industry.
