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Brand Watch

Sea to Summit Appoints Board Member

Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, has appointed Layne Rigney to Sea to Summit’s Board of Directors....

Lenzing Introduces Process Solution that Removes Yellowing

Lenzing Group, a global producer of wood-based specialty fibers, has introduced a processing solution that mitigates the yellowing of garments and fabrics made with...

Nikwax Develops Factory-applied DWR for Synthetic Outdoor Fabrics

Nikwax, an international leader in technical cleaners and waterproofing products for outdoor gear and apparel, has developed a high-performance, PFAS-free factory-applied durable water repellent...

Vimazi Adds National Sales Manager, Sales Representatives

Vimazi, the maker pace-tuned running shoes, announces Scott McCoubrey joins the team as National Sales Manager. McCoubrey has an impressive resume and almost 40 years...

YKK Achieves 100% Renewable Energy Purchasing at 31 Locations

YKK Corporation announces the number of YKK sites that have switched 100 percent of their electricity consumption to renewable energy in the fiscal year...

Isbjörn of Sweden Partners with Raizemore

Isbjörn of Sweden, a sustainable outdoor brand for children and teenagers, has partnered with service provider Raizemore to launch an initiative that allows customers...

Helly Hansen Begins ‘Open Mountain Month’

As a trusted brand for more than 140 years, Helly Hansen has partnered with outdoor professionals globally to develop performance-driven gear. For its spring/summer...

ALPS Mountaineering Celebrates 30 Years

 From humble beginnings in a one-car garage, the vision to bring quality gear to outdoor enthusiasts at an affordable price has led to one...

BOA IGNITE BLAST Awarded NSF ‘Certified for Sport’ Designation

BOA Nutrition’s BOA IGNITE BLAST, the oral aerosol that provides power-packed fuel for a rapid energy supply, has achieved certification from the National Sanitation...

Big Agnes Grows Sales Team in Northeast Territory

Big Agnes, the Steamboat-Springs, Colo.-based outdoor equipment brand, has hired Round Pond Sales Group, led by Kyle Rohne (pictured) and Ian Wauchope, to represent...
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