Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, has hired John Park as its Product Line Manager for MSR Stoves and Cookware. In this role, Park will be responsible for product line strategy and drive product development for the outdoor equipment brand.
Park will oversee the development and operations of MSR’s range of camping and backpacking stoves and cookware helping the brand stay true to its mission of more than 50 years: Build better, safer and more reliable outdoor equipment with the goal of unlocking great adventures.
With his arrival, Park brings more than 12 years of experience to his role and was most recently the general manager at Kovea, where he oversaw brand and product development and had a key role in developing the Kovea brand in the United States.
Cascade Designs VP of Product Development Kalon Pilmanis said, “John’s expertise in the camp cooking market and extensive experience in product development adds considerable value to our team and will help to ensure the growth of the MSR brand.”
Responsible for the line plan strategy, new product launches, and on-going product support; Park will drive product development and projects, informing design and project goals and support the go-to-market strategy with product development, marketing and sales.
He’ll also manage product quality, warranty and coordinate with regulatory agencies to ensure all MSR stoves and cookware are safe for consumers.
For more information about Cascade Designs, visit: https://www.cascadedesigns.com.
