Royal Robbins, an outdoor apparel of authentic brands, appointed industry veteran Todd Gordon as head of sales to support the brand’s resurgent growth.
With a wealth of experience in the outdoor industry, Gordon brings a unique skill set that allows him to make an immediate impact on the brand. In his role, Gordon will drive strategic initiatives, forge strong partnerships, and further enhance Royal Robbins’ position as a leader in adventure apparel.
“Royal Robbins is at the front end of a resurgence,” said Erik Burbank, Royal Robbins’ global brand president. “Royal Robbins was conceived on Half Dome and born in basecamp [Yosemite’s Camp 4]. We’re bringing the brand back to its authentic roots while focusing on a new generation of adventurers — and we are already seeing strong double-digit growth in 2024. I’m super excited to have Todd on board. His leadership skills and broad experience will be invaluable in our journey. Snagging someone at Todd’s level speaks to the strength and momentum of the brand.”
In his previous role at Chaco as vice president and general manager, Gordon was responsible for sales, as well as global brand strategy — both helping new consumers find the brand and maintaining its authentic heritage story and base.
Prior to his time at Chaco, Gordon was director of sales at Timberland. His strategic product and distribution strategies, coupled with his collaborative approach, make him well-poised to support Royal Robbins in its journey.
“It is an honor to join a brand with such a storied heritage and exciting future as Royal Robbins,” said Gordon. “I’m motivated to be working with customers and the sales team as we serve more adventurers in basecamps around the world. What an exciting moment to be joining this iconic brand.”
To learn more about Royal Robbins, visit royalrobbins.com.
