Gnarly Nutrition hired John Perry as its Head of Marketing. Perry brings more than two decades of strategic and creative marketing expertise for iconic brands. He has built and led marketing and creative teams, as well as launched and grown numerous brands, including Creminelli and Backcountry.
At Backcountry, Perry led the creative and production efforts that helped establish the brand as a leading outdoor retailer. He also spearheaded partnerships for the company’s social impact and sustainability initiatives, including work with Wynn Wiley (Pattiegonia) and Stan Evans.
Perry also developed partnerships with elite athletes including Shaun White, Travis Rice, Ted Ligety, Joss Christensen, Kaitlin Farrington, Russell Winfeild and many others.
Gnarly Nutrition CEO Eli Kerr said of Perry, “His extensive experience and proven track record of building successful brands make him the perfect fit to lead our marketing efforts. We are confident that his leadership will help take Gnarly Nutrition to the next level.”
Perry’s passion for creative and disruptive marketing is matched only by his commitment to social impact, health, wellness and DEI. His curiosity and empathy for understanding unique perspectives highlights authentic storytelling, bringing an invigorating passion to Gnarly Nutrition.
Perry’s expertise and leadership will help Gnarly Nutrition in creating a dynamic and innovative product offering for all types of athletes and fitness enthusiasts.
