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Helly Hansen Celebrates Ski Patrollers on International Ski Patrol Day

Bruce Christian -
On February 10, Helly Hansen, a global ski and outdoor brand, will take part in International Ski Patrol Day to recognize ski patrollers and...
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Associations

SIA Launches ‘Snowbound’ on FUEL TV

Bruce Christian -
Viewers worldwide can enjoy 11 episodes of winter outdoor lifestyle content featuring SIA member brands. The new “Snowbound” series, the result of a partnership between...
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Brand Watch

Bode Miller Joins SCARPA as Ski Ambassador

Bruce Christian -
SCARPA, a producer of footwear for mountain sports, named Bode Miller, the most successful male American alpine ski racer of all time, to its...
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News

Isbjörn Celebrates 10 Years of Teen Ski Set

Bruce Christian -
Premium and sustainable kids wear brand Isbjörn of Sweden is launching a limited edition 2022 version of its first teen ski jacket and pant...
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News

Submissions Accepted for Design of Olympic Skier’s Helmet

Bruce Christian -
Be part of the Olympic Winter Games by creating artwork for Olympian Breezy Johnson’s helmet. Breanna Noble "Breezy" Johnson is an American World Cup alpine...
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Events

Vertical Challenge Unveils 2022 Schedule

Bruce Christian -
The Vertical Challenge (VC) Ski and Snowboard Tour announced its 2022 schedule, welcoming a return to a full slate of events for the upcoming...
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News

Vail Resorts Closes on Acquisitions

Bruce Christian -
Vail Resorts Inc. announced it has closed on its acquisition of Seven Springs Mountain Resort, Hidden Valley Resort and Laurel Mountain Ski Area in...
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Market Research

SIA Study Offers Insights into Growing Participation, Diversity in Snowsports

Bruce Christian -
The NextGen Study of Winter Participants, a report released by Snowsports Industries America (SIA), offers a detailed look at the perceptions of young and...
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Green

Salomon, Protect Our Winters Join Forces

Bruce Christian -
Salomon North America announced a partnership with Protect Our Winters (POW), a climate advocacy group for the winter sports community. As a partner, Salomon...
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News

Salomon, twICEme Partner to Develop Smart Helmets for Skiing

Bruce Christian -
Looking to make people safer, twICEme announced it has partnered with the French outdoor brand Salomon to produce some of the world's first smart...
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