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Sunday, January 23, 2022

Isbjörn Celebrates 10 Years of Teen Ski Set

Premium and sustainable kids wear brand Isbjörn of Sweden is launching a limited edition 2022 version of its first teen ski jacket and pant called Backflip, marking 10 years since its original launch in 2012.

Maria Frykman, founder and CEO of Isbjörn of Sweden, said, “At the time my co-founder Camilla and I were ready to get our kids into skiing. We started sketching with them based on the colors and styles they would love the most for their ski clothing. Inspired by their choices, the result turned out to be very colorful, with the hind leg in a fun contrasting color.

“We totally went for it and the launch was a huge success and a starting point for us as a company to market ourselves as a ski brand. Our original ski set would later become our teen collection, which accounts for 40 percent of our turnover now,” Frykman added.

The Isbjörn design team is bringing the innovative and playfully designed Backflip ski set up to date with the latest sustainable materials and manufacturing processes for FW22/23 season. Using bluesign approved materials for the Backflip Ski Jacket and Pants, the style has one of the legs in a contrasting color to stand out on the slopes in true Scandinavian style. Colors include Black, Emerald Green and Navy.

Bringing durable technical performance, stand out style and sustainability to adventurous teenage skiers, Blackflip features a high performing yet sustainable 2-layer bluesign approved Tactel Nylon waterproof outer fabric, fluorocarbon-free Bionic Finish Eco DWR and 100 percent recycled PrimaLoft insulation, made from recycled plastic bottles with no compromise on thermal performance. The jacket and pant are expandable in size with 3cm added to sleeves and legs.

Frykman said, “Backflip was always ahead of its time and ‘Green at Heart’ even back in 2012 when there was very little technical or sustainable choice for teenage skiers. This milestone anniversary has meant we can bring our original teen ski set back and make the collection even more sustainable in line with latest developments in manufacturing, materials and design, as we continue to innovate and lead the sustainable outdoor kidswear market.”

For more information, visit www.isbjornofsweden.com


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