On February 10, Helly Hansen, a global ski and outdoor brand, will take part in International Ski Patrol Day to recognize ski patrollers and their extraordinary work to keep resorts open, safe and fun for people of all ages and skill levels.
Resorts, brands and individuals are encouraged to come together on this day and show their appreciation for patrollers. From sharing a high-five or a pizza to Thank You messages and donations, there’s endless room for creativity.
“Helly Hansen is proud to outfit over 55,000 professionals globally, including ski patrollers and skiers, and we see International Ski Patrol Day as an opportunity to say, ‘thank you’ to all patrollers for their dedication to keeping people safe on the mountain,” said Brady Barry, Marketing Manager at Helly Hansen US. “We’re excited to see the outpouring of appreciation from skiers and snowboarders all around the world. In support of ski patrollers everywhere, Helly Hansen will donate 5 percent of all its e-comm sales from February 10-14, 2022, to various organizations that support ski patrol.”
On a global front, Helly Hansen will share live takeovers from featured ski patrollers around the world on its Instagram channel (@hellyhansen) throughout the day – including Sun Valley’s Hannah Baybutt who is also the focus of the brand’s “We Belong in the Mountains” campaign this winter.
It also encourages everyone to share how they are celebrating ski patrollers through their own social channels on International Ski Patrol Day using #skipatrolday.