Viewers worldwide can enjoy 11 episodes of winter outdoor lifestyle content featuring SIA member brands.
The new “Snowbound” series, the result of a partnership between FUEL TV and SIA, debuted January 14. Eleven episodes will run through March 25, featuring content from SIA members, including Billabong, Black Crows, Elan, Hestra and others.
The series is a component of SIA’s inclusive consumer platform called “Snowbound,” a marquee initiative by SIA to invest in consumer festivals, related consumer programming, and the collection of valuable, business-critical new consumer insights.
“Through Snowbound, SIA is facilitating the winter-outdoor industry by reaching and embracing a broader, more diverse community of consumers,” said Nick Sargent, SIA president. “On behalf of our member companies, we are thrilled about this new FUEL TV series and what it means for capturing the attention of tomorrow’s winter enthusiast.”
Each 22-minute winter outdoor action and lifestyle episode that airs globally to a possible audience of 700 million devices will feature additional SIA member brands such as DPS, Icebreaker, J skis, Nordica, Phunkshun, SCARPA, Scott and more.
In all, more than 20 SIA members will be lending their vision to future episodes to provide engaging content exposing their brands to a global audience ahead of the in-person Snowbound Festivals later this year. Airing every Friday, each episode will be available on-demand and via streaming platforms such as Samsung Plus TV. Re-airs will also occur intermittently throughout the week.
This year’s Snowbound Festivals in Denver and Boston, another component of SIA’s Snowbound platform, are scheduled to take place from November 11-13 and November 18-20, respectively. Exhibitor information and applications are available on snowboundfest.com.
Snowbound’s partnership with FUEL TV comes on the heels of another successful Snowbound collaboration with SIA member brand 686 and THE NTWRK, a live, online e-commerce marketplace specializing in shoppable content created by world-class content creators. And the NextGen Participation Study is another Snowbound component that outlines critical insights and perspectives on snowsports by underrepresented communities in the winter outdoors.
To keep up to date on all Snowbound news, announcements and additional activations throughout the year, visit snowboundfest.com or snowsports.org.
