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Brand Watch

Bollé Worn by Ball Kids at Australian Open

Bruce Christian -
Bollé’s tennis-specific sunglasses featuring the Phantom Court lens are on display during the 2022 Australian Open by all the tournament’s ball kids. The ball kids...
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News

Costa Sunglasses Names VP of Marketing

Bruce Christian -
Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, appointed industry veteran John Acosta as its Vice President of Marketing. With more...
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News

Nester Hosiery Brings on SVP of Brands and Licenses

Bruce Christian -
Nester Hosiery, a U.S. manufacturer of performance merino wool socks and parent of Farm to Feet socks, has added Chris Bevin to its executive...
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Market Research

NRF Says 2021 Holiday Sales Grew 14.1 Percent

Bruce Christian -
Retail sales during 2021’s November-December holiday season grew 14.1 percent over 2020 to $886.7 billion, easily beating the National Retail Federation’s forecast and setting...
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News

REI Co-Op Building Distribution Center in Tennessee

Bruce Christian -
National specialty outdoor retailer REI Co-op announced it will build a distribution center in Lebanon, Tennessee, to support growth on the East Coast and...
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News

Isbjörn Celebrates 10 Years of Teen Ski Set

Bruce Christian -
Premium and sustainable kids wear brand Isbjörn of Sweden is launching a limited edition 2022 version of its first teen ski jacket and pant...
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News

Old Man Mountain’s Divide Rack Fits Any Ride

Bruce Christian -
Founded in 1996, Old Man Mountain has been designing rugged and reliable cargo bike racks in the industry ever since. To celebrate 25 years...
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News

Alliance Consumer Group Acquires HALO

Bruce Christian -
Alliance Consumer Group, a manufacturer and marketer of flashlights, work lights, knives, multi-tools, pest defense, personal warming devices and other outdoor lifestyle related products...
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News

HOKA Reimagines the Run with All-new Kawana

Bruce Christian -
HOKA, a division of Deckers Brand launched the all-new Kawana, a shoe for the start of a new year. The versatile Kawana has been designed...
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Green

Houdini Debuts Fall ’22; Urges Consumers to Abandon Wasteful Buying

Bruce Christian -
Houdini, a global circular sportswear company, launches its Fall 2022 line with an essential approach for purchasing outdoor apparel, urging consumers not to embrace...
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