HOKA, a division of Deckers Brand launched the all-new Kawana, a shoe for the start of a new year.
The versatile Kawana has been designed for runners and fitness enthusiasts seeking premium comfort in a bold, innovative and stylish offering.
Drawing its name from the Australian Gold Coast’s famous beach, the Kawana pushes the boundaries of HOKA foams and geometries to deliver a smooth ride. The Kawana is available at HOKA.com and official retail partners later this month.
Versatility defines Kawana, supplying signature HOKA cushion for the treadmill, the track, the road just another day at the office. As such, the tyle delivers on the HOKA promise of an inherently cushioned and supportive “ride” for fitness beginners and dedicated veterans.
Breaking the mold with a new foam that yields enduring support, this accessible and lightweight trainer delivers a well-balanced experience that athletes will enjoy. It’s seamlessly tailored and designed to go from a run to the gym and even a daily commute, all in style.
The Kawana serves as an accessible choice for runners that provides durability and maximal HOKA comfort at any pace.
“The Kawana occupies a really unique space in our product collection, right between the ever-popular Bondi 7 and Clifton 8, delivering an accessible balance of smooth, lively comfort and support. Offering premium comfort in our signature cushion, the Kawana answers our consumer’s demand for a versatile shoe to help them achieve their fitness goals by meeting the flexibility of their lifestyle,” said Gretchen Weimer, Vice President of Product at HOKA.
Kawana appeals to fitness enthusiasts in search of a dynamic new paradigm for running. It represents a different level of adaptability, enabling consumers to shift from workouts back to everyday activities with the same comfort. It sustains the same smooth motion in any arena.
To deliver on its ultra-smooth ride, the Kawana incorporates several midsole geometries borrowed from other members of the popular Glide and Fly franchises. Inspired by the immediate success of the Mach 4, the Kawana sports a trademarked SwallowTail geometry in the heel for a supple landing. That crash pad transitions through the 5mm drop and grooved outsole into an Early Stage Metarocker, giving the entire gait cycle a smooth, accessible feel.
The Kawana weighs only 10 ounces for a men’s size 9 and 8.4 ounces for a women’s size 7. The Kawana sports a new and distinct upper featuring vegan recycled jacquard mesh upper features an extended heel pull and an anatomical Achilles construction for a slipper-like, comfortable fit.
MSRP $140.
