Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, appointed industry veteran John Acosta as its Vice President of Marketing. With more than 20 years of experience in the outdoor and fishing industries, Acosta will oversee Costa’s global marketing efforts creating a consistent brand experience in every channel of its business.
Acosta brings a deep knowledge and connection to the fishing industry, as well as experience in branding, storytelling and grassroots marketing to his position. He joins the team as Costa comes off a year of record growth and looks ahead to the new year with a continued commitment to support its core community of anglers and water enthusiasts, while also growing the brand globally and in the outdoor market.
Before joining Costa, Acosta served as the Vice President of Marketing & Business Development at Major League Fishing (MLF) where he was responsible for brand building and strategic partnerships to elevate the MLF brand and its platforms.
Prior to MLF, Acosta served as the Director of Marketing for Bass Pro Shops for 12 years. In that role, Acosta was responsible for all broad-reach marketing initiatives — media, sports, entertainment, partnerships, sponsorships, brand marketing and content — helping to elevate the national profile of the Bass Pro Shops brand as it became an industry-leading outdoor retailer.
