Alliance Consumer Group, a manufacturer and marketer of flashlights, work lights, knives, multi-tools, pest defense, personal warming devices and other outdoor lifestyle related products under various brands, has acquired assets of the HALO operating unit from ZAGG Inc.
HALO is a portable power product company offering a portfolio of back-up power stations and related power accessories. HALO has an extensive IP portfolio that incorporates aesthetically beautiful designs and pragmatic functionality to meet growing demands of today’s consumer.
The acquisition of HALO, along with its existing brands, allows Alliance Consumer Group to extend its product offering of a complementary category throughout its entire network of unique “go-to market” sales channels.
Chris Barley, CEO at Alliance Consumer Group said, “The HALO brand is not only a great fit for our existing product portfolio but will also be a catalyst of growth for ACG well into the future. HALO is a well-established market leader, representing best in class innovation and engineering. We believe there is tremendous opportunity for growth in the portable power category and are confident the HALO brand will help lead the way for us.”
Alliance Consumer Group plans to relocate the HALO corporate operations from Salt Lake City to its headquarters in Fort Worth, Texas. ACG will retain the regional operations located in Hartford, Connecticut where the HALO sales and engineering teams continue to manage key aspects of the company within the Alliance Consumer Group platform.
