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Blizzard Launches Freeride Collection

Blizzard has introduced the next generation of its best-selling freeride skis, Rustler and Sheeva, fully re-engineered to pop, drop or float off anything and...

evo CEO to Keynote 2023 Sea Otter Classic Summit

Life Time, a premier healthy lifestyle brand and the Sea Otter Classic, announced Bryce Phillips, CEO of evo, as the keynote speaker for the...

BUFF Joins B Corporation Movement

Original BUFF S.A., a leader in headwear and neckwear accessories for outdoor activities, has join the movement of registered B Corporations, scoring 105.7 in...

Alterra Taps Mashgin for Faster Self-checkout

Mashgin, a fast touchless self-checkout system, and Alterra Mountain Company, owners of 15 North American mountain destinations, announced the first deployment of computer vision-powered...

Oregon State Launches Outdoor Rec Leadership Series

The Oregon State University Center for the Outdoor Recreation Economy will host the “Be Bold Conversation Series,” a six-week slate of workshops on leadership...

Cape Union Mart Enlists Oracle Cloud for Efficiency

South African retailer Cape Union Mart is a one-stop destination for outdoor enthusiasts, travelers and explorers. To drive customer loyalty, the brand abides by...

Jack Wolfskin Expands North American Sales Team

Jack Wolfskin, a globally recognized outdoor performance apparel, footwear and equipment manufacturer, announced the strategic expansion of its North American wholesale business through the...

NexTex Innovations Presents Brand Identity at OR

NexTex Innovations, an Atlanta-based textile technology developer that builds strategic partnerships with brands, entrepreneurs and manufacturers to bring textile innovations to market, will introduce...

Houdini Sportswear Debuts Fall ‘23 Line

Houdini, a global circular sportswear company committed to designs that are timeless and functional, has offered a peak into its Fall 2023 line, a...

Merrell Appoints VP of US Sales

Merrell, an outdoor performance and lifestyle brand, has appointed Jessica Adler as the brand’s Vice President of U.S. Sales. With nearly 20 years of experience...
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