Merrell, an outdoor performance and lifestyle brand, has appointed Jessica Adler as the brand’s Vice President of U.S. Sales.
With nearly 20 years of experience in retail, Adler will be responsible for the evolution of Merrell’s U.S. wholesale strategy which will further advance the brand’s roadmap for future growth. In her role, Adler will report directly to Merrell’s Global Brand President Chris Hufnagel and join the brand’s senior leadership team.
“Jessica is a tremendous addition to the Merrell team. She brings a collaborative leadership approach and depth of retail experience that builds strong customer partnerships and brand affinity and growth,” said Hufnagel. “Having a dynamic, accomplished leader like Jessica on our team will continue to help Merrell advance our vision for the brand and achieve our growth aspirations.”
Prior to joining Merrell, Adler spent the past 10 years in sales leadership roles with lifestyle brands including Levi Strauss & Company, Psycho Bunny and Diesel USA. In these roles, she was responsible for leading strategic and transformational initiatives, where her experience spanned from launching new categories to elevating the product storytelling and go-to-market processes. With this track record of driving growth and developing new business opportunities, Adler will play a key role on the Merrell leadership team.
“Merrell is an outdoor brand loved by millions of people … I’m inspired by the inclusive culture and the brand vision rooted in simply getting more people outside and enjoying nature,” said Adler. “A key part of helping the brand accomplish this goal is ensuring we sell where they love to shop so that no matter when or where people are ready to step outdoors, we are in the right channels with the right innovative products for their adventures.”
