Original BUFF S.A., a leader in headwear and neckwear accessories for outdoor activities, has join the movement of registered B Corporations, scoring 105.7 in its first round of testing, an accomplishment in elevating its “DO MORE NOW” sustainability program. The trademarked B Corporation community is a growing movement of more than 6,000 companies that are reinventing business by redefining what success means economically and the well-being of people, communities and the planet.
Part of the registration process requires companies to embed their commitment to a purpose beyond profit in company articles.
“From day one, we have been committed to choosing the responsible path with every decision. We are honored to stand alongside other sustainable organizations leading the global movement for an inclusive, equitable, and regenerative economy,” said David Camps, BUFF CEO. “It’s a proud moment to receive validation for our teams’ work to help forge a brighter future. It doesn’t end here; we are more excited than ever to push further, build better, and design cleaner.”
Recognized for prioritizing people and the planet in all facets of business, B Corporations must pass a rigorous 360-degree evaluation to become part of the community of companies striving to be the best in and for the world. This evaluation covers five impact areas of governance, workers, community, environment and customers.
Since its inception, BUFF has focused on people and the planet as part of its corporate vision. A family-owned business based in Barcelona, the company manufactures 90 percent of its products in-house using 100 percent renewable energy.
Last year BUFF reached a milestone of recycling more than 41 million plastic water bottles to make its best-selling products. Additionally, BUFF created a garment-making school to create meaningful local job opportunities and give people at risk of social exclusion the skills needed to succeed in a textile manufacturing career.
“Our goal is to continually improve and be the best that we can for our consumers, retailers, employees and the planet,” said Marta Torner, sustainability manager at BUFF. “Over the coming years our goal is to further reduce our carbon footprint, with a focus on supply chain and with an interim milestone of becoming carbon neutral in our own operations by 2023.”
As part of BUFF’s journey to improve, the brand has formalized 12 policies, ensuring its commitment to sustainability in all aspects of the business. The policies range from ethical marketing practices to a climate change policy intending to measure and reduce the company’s environmental impacts. BUFF plans to keep investing in sustainable product innovation as well as increase the number of products made at its in-house facility.
Learn more about BUFF’s B Corp Journey here: https://www.buff.com/gb/bcorp
