Life Time, a premier healthy lifestyle brand and the Sea Otter Classic, announced Bryce Phillips, CEO of evo, as the keynote speaker for the 2023 Sea Otter Classic Summit. The Summit takes place on April 17-19, and is held in conjunction with the consumer cycling and outdoor event, the Sea Otter Classic. Entering its second year, it has become a gathering for leaders in the outdoor recreation sector. Networking, inspiration and tailored resources and programming will arm executives with all they need to grow in today’s business landscape.
The theme of this year’s summit, “Burn the Playbook,” addresses the need for business leaders to abandon conventional thinking and take a fresh perspective to advance their companies and lead their teams. Phillips was chosen because he inspires energy and approaches and frames opportunity today in the business of outdoor recreation.
Heading into its 22nd year, evo continues to be a leading, experience-driven outdoor recreation retailer and travel company. Phillips has grown evo into a respected and successful company. His approach is never stagnant and often proves wrong the naysayers who say ‘that could never work.’
Phillips said he looks forward to working with his peers at the Summit to “create a new playbook that prioritizes the consumer, empowers communities and makes clear the importance of leveraging business to maximize positive impact”
“We’re living through such a dynamic time and to progress we have to share ideas, collaborate and discover new solutions to problems that are affecting the global outdoor rec industry,” he added.
Phillips will share his journey of living through a perpetual re-invention of traditional retail and now travel over evo’s 22-year trajectory. His keynote will clarify what makes a specialty outdoor recreation business successful today, pairing an intimate understanding of the consumer and the optimal experience for consumers.
The Summit’s 2023 programming includes: rethinking retail, adopting and driving new sustainable business practices, operating through global economic challenges, consumer trend analysis and must-have insights on the most current outdoor recreation participation. The Summit agenda can be found here. Over the upcoming weeks, additional speakers and topics will be announced.
The Summit will wrap up with an industry-day kick-off event and private dinner at the Monterey Bay Aquarium. The facility will be only open for Summit attendees and guests. Additional tickets can be purchased during registration at the link here.
For more information about the Sea Otter Classic Summit, visit www.seaotterclassic.com.
