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Brand Watch

Blue Ridge Chair Works Passes Torch to New Craftsman

Bruce Christian -
Blue Ridge Chair Works, a renowned outdoor furniture manufacturer, announced Colin Buxton as the new craftsman to lead the team and introduce a brand...
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Component Suppliers

Lenzing Spotlights Fiber Recycling Initiative

Bruce Christian -
Lenzing – Lenzing Group, a global producer of wood-based specialty fibers, introduced the initial phase of the “Fiber Recycling Initiative” by TENCEL alongside its...
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Cycling

CPR Named Radio Sponsor for (e)revolution, Big Gear Show

Bruce Christian -
Lost Paddle Events announced that Colorado Public Radio  (CPR) is the official radio sponsor for  The Big Gear Show and  (e)revolution, this June at...
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Market Research

Best States for Camping Revealed

Bruce Christian -
Wyoming has been named the best state for camping trips in the United States, according to new research by adventure vehicle experts at Adventures...
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Brand Watch

Tifosi Expands Swank Series Sunglasses with Smirk

Bruce Christian -
Tifosi Optics, a sport and lifestyle eyewear brand, launched its newest lifestyle sunglass: Smirk. Designed for everyday wear and casual outdoor activities, Smirk is...
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Brand Watch

Gart Capital Invests in Topo Designs

Bruce Christian -
Topo Designs, a Colorado-based outdoor brand offering sustainable, durable apparel and accessories, announced a significant equity investment from Gart Capital Partners, a family investment...
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Brand Watch

Moosejaw Announces Gamification of Checkout

Bruce Christian -
Outdoor retailer Moosejaw is no stranger to cutting-edge technology. The company that brought you the X-Ray Catalog, which allowed shoppers to purchase apparel and...
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Brand Watch

Nikwax Launches Oral Care Line on April 1

Bruce Christian -
Nikwax, a leader in technical cleaners and waterproofing products for outdoor gear and apparel, has launched its oral care line. Tooth Wash and Plaque...
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Brand Watch

mountainFLOW Signs Deal with NASTAR

Bruce Christian -
Innovative ski wax and bike lube maker mountainFLOW announced it has signed a partnership deal with National Standard Race (NASTAR), the public grassroots ski...
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Associations

Big Gear Show to Feature DEI in Action

Bruce Christian -
The Big Gear Show announced two new partnerships for its June 2023 show in Denver at the Colorado Convention Center, Adaptive Adventures and Founded Outdoors. Both organizations...
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