‘Doo’ Colorado Right Campaign Looks to Solve Poop Problem

The pandemic prompted thousands more people to hike, bike and camp in public lands – causing an even bigger problem with human waste, which can pollute water sources and spread diseases.

The “Doo” Colorado Right campaign looks to solve this issue by distributing more than 3,500 free PACT Lite Kits — lightweight all-in-one bathroom kits for outdoor adventures — through visitor centers and trail organizations statewide, beginning Memorial Day weekend.

“Doo” Colorado Right is an initiative by PACT Outdoors, Gunnison Crested Butte’s Tourism & Prosperity Partnership, and the Colorado Tourism Office (CTO). The purpose is to educate and encourage people to be stewards of Colorado’s public lands while equipping outdoor users with the right tools to recreate responsibly and to reduce waste in the outdoors.

“The Doo Colorado Right campaign aligns perfectly with the Gunnison County Tourism and Prosperity Partnership’s mission and is a win for natural spaces, our visitors and our local economy,” said Andrew Sandstrom, TAPP Marketing Director. “The campaign helps us support sustainable tourism efforts, educates visitors to be stewards of our public lands, and gives them the needed tools to responsibly use the bathroom in our public lands.”

The “Doo” Colorado Right initiative lines up with the CTO’s statewide Do Colorado Right campaign that encourages visitors and locals to behave responsibly in Colorado outdoors. Following proper bathroom etiquette when outdoors is one of the Care for Colorado Leave No Trace principles.

PACT Outdoors was founded in 2021 to combat the growing problem of overuse in the outdoors and make backcountry bathroom practice easier and more sustainable.

Its all-in-one bathroom kits for outdoor adventures are easy-to-use and result in zero waste. The kits include an ergonomic trowel and a towelette that uses a squirt of water to unfold into a 9-inch towel. The kit includes mycelium tablets from fungi to break down poop ten times faster while neutralizing harmful pathogens like E coli.

The newest product, the PACT Lite Kit, has everything needed to do your business comfortably and responsibly in the backcountry — whether you’re out for a day hike or an extended trip.

The entire kit weighs 120 grams (as much as a roll of toilet paper) and packs down super small. It’s made with aluminum and completely recycled PET plastic. It also is guaranteed for life.

“We could not be more excited to be distributing our products to visitors throughout the state of Colorado,” said Jake Thomas, PACT Co-Founder. “The more we talk about sustainable bathroom practice, the more comfortable and prepared people will be. Poop should never be a reason that we limit access to a beautiful place, and we’re committed to making it a thing of the past.”

The “Doo” Colorado Right website includes more details, a how-to video, and a map of the visitor centers and trail organizations distributing the free PACT Kits.