Watershed Drybags, an Asheville, N.C.-based manufacturer of airtight, fully submersible and waterproof drybags for outdoor pursuits, announced its partnership with Asheville-based Darby Communications, a PR and marketing agency specializing in the outdoors, active lifestyle and fishing markets.
Darby Communications will serve as Watershed’s agency of record, working to proactively amplify product and brand awareness in the broader watersports industry through PR, media relations, and digital marketing services.
Watershed was founded to craft U.S.-made, durable, waterproof bags that protect and keep outdoor adventurers’ gear safe and dry. For more than 28 years, Watershed has been committed to its mission and has garnered interest from large, respectable organizations such as the U.S. Navy.
The brand’s drybags are designed for water-based activities including rafting, kayaking, sailing, surfing and fishing, as well as for hunting and overlanding.
“Through Darby Communications’ marketing expertise, we hope to grow our audience by showcasing our commitment to providing technical gear for all levels of outdoor adventuring,” said Eric Revels, founder and CEO at Watershed Drybags.
Darby Communications will work to expand Watershed’s awareness by promoting its lineup of high-performing products through consistent media outreach and targeted digital marketing campaigns. With vast experience in the outdoor and fishing industries, the Darby team is eager to introduce the brand to new audiences while deepening its media relationships within the fishing, paddlesports and overlanding industries.
“As outdoor and watersports enthusiasts, we are huge fans of Watershed’s high-quality drybags and couldn’t be happier to kick off this partnership,” states Angie Robinson, President of Darby Communications. “Many of us have trusted Watershed’s bags for years to keep our gear dry, whether we’re on the water or camping in the woods. Knowing that our PR and digital marketing efforts can help another Asheville-based brand grow while also supporting our local economy is very rewarding for our team.”
For more information on Watershed Drybags and the latest brand news, visit drybags.com or contact Mindy Smith at mindy@darbycommunications.com.
