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Brand Watch

Sustainability, Inclusivity Drive OR’s 2024 Spring Apparel, Gear

Bruce Christian -
Outdoor Research (OR), the Seattle-based manufacturer of outdoor apparel and gear, unveiled its Spring 2024 collection, showcasing a line created with sustainability, technology and...
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Brand Watch

Solo Stove, Public Lands Create In-store Customer Experience

Bruce Christian -
Solo Stove, a home and outdoor lifestyle brand within the Solo Brands portfolio, announced a permanent in-store experience at the Public Lands store in...
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Brand Watch

Coats Launches Footwear Division

Bruce Christian -
Coats Group Plc, an industrial thread manufacturer, has created a footwear division following its acquisition of Texon and Rhenoflex in 2022. After a period...
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News

Middle Mile No Longer Supply Chain’s Middle Child

Bruce Christian -
CloudSort Corporation, a logistics technology company redefining how packaged goods move through the supply chain, marked its next industry impact at the Home Delivery...
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Brand Watch

Astral’s 14th Limited Edition PFD Inspired by Pro Kayaker

Bruce Christian -
Astral introduced a limited edition GreenJacket Rescue PFD in collaboration with athlete and Astral Archetype Nouria Newman. Dubbed the ‘Wild Things’ GreenJacket LE, the design...
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Awards

Five Sweet Protection Bike Helmets Among Safest In Virginia Tech Ratings

Bruce Christian -
Sweet Protection, a leader in high-performance helmets, goggles and technical clothing, announced that five of its bike helmet models have been named among the...
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Brand Watch

SMITH Grows Running Category with Vert PivLock Sunglasses

Bruce Christian -
SMITH announced the growth of its performance running category with innovative trademarked eyewear the Vert PivLock sunglass, along with the addition of several professional...
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Brand Watch

Nocs Provisions Unveils Western Tanager Collection

Bruce Christian -
Nocs Provisions, maker of adventure-ready binoculars, monoculars and accessories, has launched its Western Tanager Collection, a limited edition collection of styles inspired by the...
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Brand Watch

Polartec Introduces Metal-free Odor Reducer

Bruce Christian -
Polartec, a Milliken & Company brand, has introduced Fresh Face, a natural and renewable odor reducer for fabric technologies. Leveraging the power of botanical mint...
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Associations

PeopleForBikes Compares U.S. Cities

Bruce Christian -
PeopleForBikes, the U.S. bicycling industry’s trade association and a national advocacy nonprofit, announced the results of its annual City Ratings, a comprehensive ranking of...
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