U.S. Ski & Snowboard announced the first snowboard title partnership with Hydro Flask, a leader in insulated stainless steel flasks and soft goods innovations and a Helen of Troy Ltd. brand, officially naming the team the Hydro Flask U.S. Snowboard Team.
The Hydro Flask U.S. Snowboard Team includes athletes such as two-time Olympic champion Chloe Kim, the most decorated snowboard cross athlete of all time, and two-time Olympic gold medalist Lindsey Jacobellis, and X Games champion and FIS Crystal Globe winner Dusty Henricksen.
The partnership will bring additional financial and marketing support to the snowboard program over the next three years, extending through the 2026 Olympic Winter Games. The partnership unites two brands that hold mutual values, including a passion for the outdoors, a commitment to sustainability and a strong sense of community.
Hydro Flask’s title sponsorship broadens a pre-existing partnership with U.S. Ski & Snowboard. The brand has been a named supplier to the team since 2019 and produced co-branded bottles and gear throughout the last four years.
Expanding beyond the title partnership, Hydro Flask will take on the role of associate partner at the Toyota U.S. Grand Prix events held at Copper Mountain, Colo., and Mammoth Mountain, Calif.
Additionally, Hydro Flask will be involved in the Visa Big Air event taking place in Copper Mountain.
To learn more about Hydro Flask, Parks For All, and to see the full lineup of products, visit www.hydroflask.com. For more information, visit www.usskiandsnowboard.org.
